BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Biz2Grow - ECPv6.15.13.1//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:Biz2Grow X-ORIGINAL-URL:https://biz2grow.org X-WR-CALDESC:Events for Biz2Grow REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20240310T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20241103T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20250309T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20251102T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20260308T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20261101T060000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/New_York:20250415T133000 DTEND;TZID=America/New_York:20250415T143000 DTSTAMP:20260403T165357 CREATED:20250325T153523Z LAST-MODIFIED:20250325T153523Z UID:1768-1744723800-1744727400@biz2grow.org SUMMARY:Unlocking Government Contracts: Part 1 DESCRIPTION:Getting started with government contracts doesn’t have to be complicated\, and they can open the door to long-term growth opportunities for small businesses. \nIn this Ask the Expert session\, learn the basics of government procurement works. Our expert will break down the main parts of government solicitations\, show you what to look for\, and explain why compliance is so important. Whether you’re new to government contracting or just want to understand it better\, this session will give you the tools you need to take the first step. Sign up now and discover how government contracts can help grow your business! \nTo Sign up for the Event: \n-Visit hope2women.org/verizon\n-Create a free account\n-Search for this webinar under “events”\n-Register! URL:https://biz2grow.org/event/unlocking-government-contracts-part-1/ LOCATION:VIRTUAL ATTACH;FMTTYPE=image/png:https://biz2grow.org/wp-content/uploads/2025/03/Running-a-Small-Business-How-to-Pay-Yourself-4.png ORGANIZER;CN="HOPE2Women":MAILTO:hello@hope2women.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250414T130000 DTEND;TZID=America/New_York:20250414T140000 DTSTAMP:20260403T165357 CREATED:20250331T172407Z LAST-MODIFIED:20250331T172407Z UID:1795-1744635600-1744639200@biz2grow.org SUMMARY:Building a Scalable Business: Mastering Processes & Onboarding DESCRIPTION:Ready to unlock your business’s full potential? During this webinar\, guests will learn how to build a strong foundation for growth by mastering essential business processes. We’ll explore practical strategies for onboarding new employees\, streamlining workflows\, and creating a more organized and productive business environment. \nDiscover how to avoid common pitfalls and create a system that supports your growth as you scale. By attending\, guests will take the first step towards a more efficient and successful future! \nTo Sign up for the Event: \n-Visit hope2women.org/verizon\n-Create a free account\n-Search for this webinar under “events”\n-Register! URL:https://biz2grow.org/event/building-a-scalable-business-mastering-processes-onboarding/ LOCATION:VIRTUAL ATTACH;FMTTYPE=image/png:https://biz2grow.org/wp-content/uploads/2025/03/Running-a-Small-Business-How-to-Pay-Yourself-10.png ORGANIZER;CN="HOPE2Women":MAILTO:hello@hope2women.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250410T123000 DTEND;TZID=America/New_York:20250410T133000 DTSTAMP:20260403T165357 CREATED:20250325T153237Z LAST-MODIFIED:20250325T153237Z UID:1765-1744288200-1744291800@biz2grow.org SUMMARY:Assertive Communication for Entrepreneurs DESCRIPTION:Clear and confident communication is essential for every small business owner. As a small business owner\, assertive communication is key to setting boundaries\, explaining pricing\, and effectively supervising employees—all while staying connected and professional. \nIn this session\, you’ll learn how to own your voice\, confidently articulate your decisions\, and foster a sense of authority and trust in your business relationships. Mastering assertive communication isn’t just a skill—it’s a game-changer for growing and sustaining your business. Don’t miss this opportunity to strengthen your leadership and build better connections. Sign up now! \nTo Sign up for the Event: \n-Visit hope2women.org/verizon\n-Create a free account\n-Search for this webinar under “events”\n-Register! URL:https://biz2grow.org/event/assertive-communication-for-entrepreneurs/ LOCATION:VIRTUAL ATTACH;FMTTYPE=image/png:https://biz2grow.org/wp-content/uploads/2025/03/Running-a-Small-Business-How-to-Pay-Yourself-3-1.png ORGANIZER;CN="HOPE2Women":MAILTO:hello@hope2women.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250408T120000 DTEND;TZID=America/New_York:20250408T123000 DTSTAMP:20260403T165357 CREATED:20250401T203308Z LAST-MODIFIED:20250401T203308Z UID:1798-1744113600-1744115400@biz2grow.org SUMMARY:Funding Q&A Session: Ask Your Funding Questions DESCRIPTION:HOPE2Women Funding Center Q&A Open Sessions are open to anyone that is exploring funding for their small business and have questions about the process. \nOur team is ready to talk with you about all things capital\, from loan types\, business plans\, financial projections\, or getting connected to a Women’s Business Center. If we don’t have the answer\, we’ll find you someone who does! All are welcome. \nRegister Here URL:https://biz2grow.org/event/funding-qa-session-ask-your-funding-questions/ LOCATION:VIRTUAL ATTACH;FMTTYPE=image/png:https://biz2grow.org/wp-content/uploads/2025/03/The-best-conversions-Email-marketing-lead-magnets-and-landing-pages-8.png ORGANIZER;CN="HOPE2Women":MAILTO:hello@hope2women.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250407T150000 DTEND;TZID=America/New_York:20250407T160000 DTSTAMP:20260403T165357 CREATED:20250325T152828Z LAST-MODIFIED:20250325T152828Z UID:1763-1744038000-1744041600@biz2grow.org SUMMARY:Research Techniques with AI: Finding\, Sourcing\, and Synthesizing Information DESCRIPTION:Are you overwhelmed by the vast sea of information online? Struggling to find reliable data or organize your research efficiently? In today’s fast-paced world\, leveraging AI tools can give your small business a competitive edge. \nIn this session\, you’ll learn how to use AI as a powerful research assistant to gather\, source\, and synthesize information for reports\, market research\, and content creation. Discover techniques to ensure the data you rely on is both accurate and actionable. Don’t let information overload slow you down—master the art of AI-powered research and take your business to the next level. Sign up now! \nTo Sign up for the Event: \n-Visit hope2women.org/verizon\n-Create a free account\n-Search for this webinar under “events”\n-Register! URL:https://biz2grow.org/event/research-techniques-with-ai-finding-sourcing-and-synthesizing-information/ LOCATION:VIRTUAL ATTACH;FMTTYPE=image/png:https://biz2grow.org/wp-content/uploads/2025/03/Running-a-Small-Business-How-to-Pay-Yourself-2-1.png ORGANIZER;CN="HOPE2Women":MAILTO:hello@hope2women.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250401T140000 DTEND;TZID=America/New_York:20250401T150000 DTSTAMP:20260403T165357 CREATED:20250319T171430Z LAST-MODIFIED:20250610T153012Z UID:1745-1743516000-1743519600@biz2grow.org SUMMARY:Live Funding Q&A Session DESCRIPTION:HOPE2Women Funding Center Q&A Open Sessions are open to anyone that is exploring funding for their small business and have questions about the process. \nOur team is ready to talk with you about all things capital\, from loan types\, business plans\, financial projections\, or getting connected to a Women’s Business Center. If we don’t have the answer\, we’ll find you someone who does! All are welcome. \nClick Here to Register URL:https://biz2grow.org/event/fundingcall1/ LOCATION:VIRTUAL ATTACH;FMTTYPE=image/png:https://biz2grow.org/wp-content/uploads/2025/03/The-best-conversions-Email-marketing-lead-magnets-and-landing-pages-8.png ORGANIZER;CN="HOPE2Women":MAILTO:hello@hope2women.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250401T120000 DTEND;TZID=America/New_York:20250401T130000 DTSTAMP:20260403T165357 CREATED:20250325T152347Z LAST-MODIFIED:20250325T152520Z UID:1760-1743508800-1743512400@biz2grow.org SUMMARY:Growing Your Profit Margins DESCRIPTION:In this Ask the Expert session\, entrepreneurs will learn practical strategies to increase their profitability and achieve sustainable growth as a result. This course dives into key financial principles such as cost management\, pricing strategies\, and revenue optimization. \nParticipants will explore ways to upsell product\, streamline operations\, reduce expenses\, and improve efficiency without compromising quality. Techniques for maximizing sales through effective marketing and customer relationship management will also be discussed. \nBy the end of the session\, small business owners will have a toolkit of actionable insights and best practices to enhance their profit margins and ensure long-term financial health. Sign up now! \nTo Sign up for the Event: \n-Visit hope2women.org/verizon\n-Create a free account\n-Search for this webinar under “events”\n-Register! URL:https://biz2grow.org/event/growing-your-profit-margins-2/ LOCATION:VIRTUAL ATTACH;FMTTYPE=image/png:https://biz2grow.org/wp-content/uploads/2025/03/Running-a-Small-Business-How-to-Pay-Yourself-1-2.png ORGANIZER;CN="HOPE2Women":MAILTO:hello@hope2women.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250321T120000 DTEND;TZID=America/New_York:20250321T130000 DTSTAMP:20260403T165357 CREATED:20250319T170807Z LAST-MODIFIED:20250319T171128Z UID:1741-1742558400-1742562000@biz2grow.org SUMMARY:Live Funding Q&A Session DESCRIPTION:HOPE2Women Funding Center Q&A Open Sessions are open to anyone that is exploring funding for their small business and have questions about the process. \nOur team is ready to talk with you about all things capital\, from loan types\, business plans\, financial projections\, or getting connected to a Women’s Business Center. If we don’t have the answer\, we’ll find you someone who does! All are welcome. \nClick Here to Register URL:https://biz2grow.org/event/live-funding-qa-session/ LOCATION:VIRTUAL ATTACH;FMTTYPE=image/png:https://biz2grow.org/wp-content/uploads/2025/03/The-best-conversions-Email-marketing-lead-magnets-and-landing-pages-8.png ORGANIZER;CN="HOPE2Women":MAILTO:hello@hope2women.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250320T150000 DTEND;TZID=America/New_York:20250320T163000 DTSTAMP:20260403T165357 CREATED:20250303T005732Z LAST-MODIFIED:20250303T005732Z UID:1699-1742482800-1742488200@biz2grow.org SUMMARY:Launch and Scale Through Strategic Planning DESCRIPTION:Do you have a vision for your business\, but need a plan to put it into action? In this Ask the Expert session\, gain insights into creating an effective strategic plan that drives growth\, ensuring sustainable scaling. Our expert will provide practical tools for aligning business objectives\, resources\, and market changes. Sign up today to learn the strategies needed to thrive as your business takes off! \nTo Sign up for the Event: \n-Visit hope2women.org/verizon\n-Create a free account\n-Search for this webinar under “events”\n-Register! URL:https://biz2grow.org/event/launch-and-scale-through-strategic-planning/ LOCATION:VIRTUAL ATTACH;FMTTYPE=image/png:https://biz2grow.org/wp-content/uploads/2025/03/The-best-conversions-Email-marketing-lead-magnets-and-landing-pages-3.png ORGANIZER;CN="HOPE2Women":MAILTO:hello@hope2women.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250320T120000 DTEND;TZID=America/New_York:20250320T140000 DTSTAMP:20260403T165357 CREATED:20250303T010231Z LAST-MODIFIED:20250303T010231Z UID:1701-1742472000-1742479200@biz2grow.org SUMMARY:Building a Sustainable Business: Strategies for Prioritizing Wellness and Well-being DESCRIPTION:Join us for a webinar focused on building a sustainable and successful business by prioritizing your own well-being. As an entrepreneur\, it’s easy to get caught up in the demands of running a business and neglect your own health and happiness. In this webinar\, we’ll discuss essential strategies for time management\, stress reduction\, and work-life balance. Learn how to avoid burnout\, enhance your productivity\, and achieve long-term success while prioritizing your own well-being. \nTo Sign up for the Event: \n-Visit hope2women.org/verizon\n-Create a free account\n-Search for this webinar under “events”\n-Register! URL:https://biz2grow.org/event/building-a-sustainable-business-strategies-for-prioritizing-wellness-and-well-being/ LOCATION:VIRTUAL ATTACH;FMTTYPE=image/png:https://biz2grow.org/wp-content/uploads/2025/03/The-best-conversions-Email-marketing-lead-magnets-and-landing-pages-4.png ORGANIZER;CN="HOPE2Women":MAILTO:hello@hope2women.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250319T180000 DTEND;TZID=America/New_York:20250319T190000 DTSTAMP:20260403T165357 CREATED:20250304T162243Z LAST-MODIFIED:20250304T162258Z UID:1703-1742407200-1742410800@biz2grow.org SUMMARY:Mastercard Digital Doors: Practical AI for Small Business: Marketing DESCRIPTION:AI is changing the way small businesses market their products and services. In this practical\, hands-on session\, Jacqui Jones\, CEO of One Degree Marketing\, will walk you through specific AI tools that can help you: \n-Automate content creation to save time and keep a consistent online presence \n-Optimize ad campaigns to improve targeting and maximize your budget \n-Personalize outreach to attract and retain customers more effectively \nDesigned specifically for small business owners\, this webinar will focus on tactical\, real-world applications of AI. You’ll leave with clear\, actionable steps and easy-to-use tools to make AI work for you. \nClick Here to Register URL:https://biz2grow.org/event/mastercard-digital-doors-practical-ai-for-small-business-marketing/ LOCATION:VIRTUAL ATTACH;FMTTYPE=image/jpeg:https://biz2grow.org/wp-content/uploads/2025/03/unnamed-1.jpg ORGANIZER;CN="HOPE2Women":MAILTO:hello@hope2women.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250318T130000 DTEND;TZID=America/New_York:20250318T140000 DTSTAMP:20260403T165357 CREATED:20250227T192726Z LAST-MODIFIED:20250304T163608Z UID:1680-1742302800-1742306400@biz2grow.org SUMMARY:Women & Financial Empowerment: A Conversation on Tax Policy Insights DESCRIPTION:Join the Association of Women’s Business Centers (AWBC)\, the National Women’s Business Council (NWBC)\, and HOPE2Women for an educational webinar on the latest tax policy updates and how the system uniquely impacts women. This training will equip women business owners with essential tax knowledge to enhance financial stability\, leverage tax savings for growth\, plan for retirement\, and navigate digital tax risks effectively. \nLearn best practices and strategies from Professor Caroline Bruckner from American University in Washington\, D.C who has released ground-breaking research on the gig economy\, women business owners\, small business tax literacy\, and issues with AI in tax administration. \nKey Takeaways: \n\nTax Literacy Drives Success – Understanding taxes boosts financial stability and access to capital.\nTax Planning Fuels Growth – Smart tax strategies free up capital and improve borrowing power.\nPlan for Tax-Efficient Retirement – Women entrepreneurs must optimize retirement savings for security.\nAvoid Digital Tax Traps – Verify AI and social media tax advice to prevent costly mistakes.\n\n  \nDate: Tuesday\, March 18\nTime: 10 a.m. PT / 1 p.m. ET \nClick here to register \nThis webinar training is open to Women’s Business Centers and Small Business Owners. URL:https://biz2grow.org/event/financial-empowerment-on-tax-policy-insights/ LOCATION:VIRTUAL ATTACH;FMTTYPE=image/png:https://biz2grow.org/wp-content/uploads/2025/02/AWBC-x-NWBC-1920x750-websiteevent-pages.png ORGANIZER;CN="HOPE2Women":MAILTO:hello@hope2women.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250313T120000 DTEND;TZID=America/New_York:20250313T140000 DTSTAMP:20260403T165357 CREATED:20250303T005241Z LAST-MODIFIED:20250303T005241Z UID:1697-1741867200-1741874400@biz2grow.org SUMMARY:Business Plan Bootcamp DESCRIPTION:The process of thinking about and crafting your business plan provides clarity and a “north star” for your business\, while also demonstrating a solid understanding and vision for the operating model. Your business plan helps prioritize what is important\, critical tasks\, as well as a timeline. With growth\, the business plan offers a common understanding of the vision to new team members\, potential investors\, financial institutions\, etc. After spending close to two decades building businesses with the banking industry\, Cate Luzio founded Luminary. She wrote a business plan in a week and launched 8 months later. Cate will be hosting this Business Plan Boot Camp\, breaking down each point and the basis for eight essential elements founders should include in a business plan\, and why they matter. \nTo Sign up for the Event: \n-Visit hope2women.org/verizon\n-Create a free account\n-Search for this webinar under “events”\n-Register! URL:https://biz2grow.org/event/business-plan-bootcamp-3/ LOCATION:VIRTUAL ATTACH;FMTTYPE=image/png:https://biz2grow.org/wp-content/uploads/2025/03/The-best-conversions-Email-marketing-lead-magnets-and-landing-pages-2.png ORGANIZER;CN="HOPE2Women":MAILTO:hello@hope2women.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250311T143000 DTEND;TZID=America/New_York:20250311T163000 DTSTAMP:20260403T165357 CREATED:20250303T004922Z LAST-MODIFIED:20250303T004922Z UID:1695-1741703400-1741710600@biz2grow.org SUMMARY:Establishing Business Credit DESCRIPTION:Money and credit may not buy happiness but it sure makes starting and growing a business a little easier. In this Ask the Expert session\, we will discuss the options for securing capital and lines of credit to start or grow your business\, key considerations for raising capital and accessing lines\, and to balance the sometimes fuzzy lines of personal and business finances for the entrepreneur. Sign up now! \nTo Sign up for the Event: \n-Visit hope2women.org/verizon\n-Create a free account\n-Search for this webinar under “events”\n-Register! URL:https://biz2grow.org/event/establishing-business-credit/ LOCATION:VIRTUAL ATTACH;FMTTYPE=image/png:https://biz2grow.org/wp-content/uploads/2025/03/The-best-conversions-Email-marketing-lead-magnets-and-landing-pages-1.png ORGANIZER;CN="HOPE2Women":MAILTO:hello@hope2women.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250310T100000 DTEND;TZID=America/New_York:20250310T120000 DTSTAMP:20260403T165357 CREATED:20250219T205643Z LAST-MODIFIED:20250219T205643Z UID:1661-1741600800-1741608000@biz2grow.org SUMMARY:What Goes Into a Marketing Plan? DESCRIPTION:Want to boost your visibility and attract new customers? This session is tailored just for you! Join an expert and a small group of peers to explore the essential components of a successful marketing plan. You’ll learn which marketing strategies are best suited for your business and which to avoid\, how to effectively communicate your business story\, identify your potential customers and discover where to find them\, and determine where to focus your marketing efforts. \nYour expert will guide you through a straightforward\, question-and-answer framework to help you create a clear\, actionable marketing plan by the end of the session. \nTo Sign up for the Event: \n-Visit hope2women.org/verizon\n-Create a free account\n-Search for this webinar under “events”\n-Register! \nWho should register:\n-Business owners who want to better understand all aspects of marketing\n-Business owners developing a comprehensive marketing plan including target demographics\, advertising\, social media\, and more\n-Business owners who are or will be seeking capital\n-Business owners who are struggling to be profitable URL:https://biz2grow.org/event/what-goes-into-a-marketing-plan-2/ LOCATION:VIRTUAL ATTACH;FMTTYPE=image/png:https://biz2grow.org/wp-content/uploads/2025/02/The-best-conversions-Email-marketing-lead-magnets-and-landing-pages-4.png ORGANIZER;CN="HOPE2Women":MAILTO:hello@hope2women.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250304T170000 DTEND;TZID=America/New_York:20250304T183000 DTSTAMP:20260403T165357 CREATED:20250219T205207Z LAST-MODIFIED:20250219T205207Z UID:1659-1741107600-1741113000@biz2grow.org SUMMARY:Access to Capital 101 DESCRIPTION:Do you want to grow your business\, but need funding (like a loan) to make it happen? Having access to funding is important when building or growing your business. In this live session\, hear from a seasoned expert who will share options for capital\, key considerations for raising capital\, and what you need to do to be funding-ready. We will also discuss strategies for making your dollars stretch in the event that accessing capital is not in the cards. Sign up now! \nTo Sign up for the Event: \n-Visit hope2women.org/verizon\n-Create a free account\n-Search for this webinar under “events”\n-Register! URL:https://biz2grow.org/event/access-to-capital-101/ LOCATION:VIRTUAL ATTACH;FMTTYPE=image/jpeg:https://biz2grow.org/wp-content/uploads/2025/02/The-best-conversions-Email-marketing-lead-magnets-and-landing-pages-scaled.jpg ORGANIZER;CN="HOPE2Women":MAILTO:hello@hope2women.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250303T140000 DTEND;TZID=America/New_York:20250303T160000 DTSTAMP:20260403T165357 CREATED:20250211T152143Z LAST-MODIFIED:20250211T152143Z UID:1637-1741010400-1741017600@biz2grow.org SUMMARY:Ecommerce: The Fundamentals of Selling Online DESCRIPTION:As we all know\, the COVID-19 pandemic wreaked havoc on the small business community. Those that were able to grow online sales generally fared better than those that did not. Selling online creates an opportunity to reach more people and enables you to do business from anywhere with computer and internet access. While there are a lot of ecommerce platforms and tools\, selecting the right one(s) and getting set up can feel overwhelming. \nIn this Ask the Expert session\, we will provide an overview of the most widely used platforms\, walk through the fundamentals of selling online\, and discuss the path to profitability through ecommerce. Whether you are new to selling online or looking to expand your online sales\, this session is a must. Sign up now! \nTo Sign up for the Event: \n-Visit hope2women.org/verizon\n-Create a free account\n-Search for this webinar under “events”\n-Register! URL:https://biz2grow.org/event/ecommerce-the-fundamentals-of-selling-online-2/ LOCATION:VIRTUAL ATTACH;FMTTYPE=image/png:https://biz2grow.org/wp-content/uploads/2025/02/The-best-conversions-Email-marketing-lead-magnets-and-landing-pages-2.png ORGANIZER;CN="HOPE2Women":MAILTO:hello@hope2women.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250227T150000 DTEND;TZID=America/New_York:20250227T170000 DTSTAMP:20260403T165357 CREATED:20250211T152539Z LAST-MODIFIED:20250211T152539Z UID:1639-1740668400-1740675600@biz2grow.org SUMMARY:From Creating Personas to Using Them DESCRIPTION:Our exploration of crafting personas and implementing them continues with The Brand Amplifiers! Learn how to transform raw data into detailed audience personas. This session covers how to segment your audience effectively and build personas that resonate and guide your marketing efforts. \nIn this Ask the Expert session\, we will go over audience segmentation strategies\, creating detailed and actionable personas\, and how to leverage personas in marketing effectively. Sign up now! \nTo Sign up for the Event: \n-Visit hope2women.org/verizon\n-Create a free account\n-Search for this webinar under “events”\n-Register! URL:https://biz2grow.org/event/from-creating-personas-to-using-them/ LOCATION:VIRTUAL ATTACH;FMTTYPE=image/png:https://biz2grow.org/wp-content/uploads/2025/02/The-best-conversions-Email-marketing-lead-magnets-and-landing-pages-3.png ORGANIZER;CN="HOPE2Women":MAILTO:hello@hope2women.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250227T120000 DTEND;TZID=America/New_York:20250227T140000 DTSTAMP:20260403T165357 CREATED:20250211T151716Z LAST-MODIFIED:20250211T151716Z UID:1635-1740657600-1740664800@biz2grow.org SUMMARY:The Customer Journey: How to Inspire Customer Loyalty DESCRIPTION:For all business owners\, customers are central to your success. How does your business come across at each step\, as your potential customer encounters your brand\, communications\, or products? \nIn this Ask the Expert session\, learn how to enhance your customers’ journey from first impression\, to first interaction\, to loyal advocacy. Our expert will share practical strategies and tips to optimize every touchpoint\, enhancing customer satisfaction to drive your business’ growth. Are you ready to refine your customer-centric approach and elevate your business to new heights? Sign up now! \nTo Sign up for the Event: \n-Visit hope2women.org/verizon\n-Create a free account\n-Search for this webinar under “events”\n-Register! URL:https://biz2grow.org/event/the-customer-journey-how-to-inspire-customer-loyalty/ LOCATION:VIRTUAL ATTACH;FMTTYPE=image/png:https://biz2grow.org/wp-content/uploads/2025/02/The-best-conversions-Email-marketing-lead-magnets-and-landing-pages-1.png ORGANIZER;CN="HOPE2Women":MAILTO:hello@hope2women.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250226T180000 DTEND;TZID=America/New_York:20250226T190000 DTSTAMP:20260403T165357 CREATED:20250212T150623Z LAST-MODIFIED:20250212T152954Z UID:1641-1740592800-1740596400@biz2grow.org SUMMARY:Ask an Accountant: Live Q&A on Small Business Taxes DESCRIPTION:Filing taxes as a small business owner can feel overwhelming\, but you don’t have to figure it out alone. Join Ramona Cedeno\, CPA and CEO of FiBrick\, for a live Q&A session where you’ll get expert answers to your biggest tax questions. \nLearn how to maximize deductions\, avoid common mistakes\, and simplify your tax filing process. Whether you need guidance on bookkeeping\, tax planning\, or filing strategies\, this is your opportunity to get trusted advice and save time. \nBring your questions and leave with clarity and confidence! \nREGISTER HERE URL:https://biz2grow.org/event/ask-an-accountant-live-qa-on-small-business-taxes/ LOCATION:VIRTUAL ATTACH;FMTTYPE=image/jpeg:https://biz2grow.org/wp-content/uploads/2025/02/unnamed.jpg ORGANIZER;CN="HOPE2Women":MAILTO:hello@hope2women.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250224T140000 DTEND;TZID=America/New_York:20250224T153000 DTSTAMP:20260403T165357 CREATED:20250211T151305Z LAST-MODIFIED:20250211T151345Z UID:1632-1740405600-1740411000@biz2grow.org SUMMARY:Mindful CEO: Leading with Intention and Clarity DESCRIPTION:Running a startup can feel like a constant whirlwind. This session focuses on \nmindful entrepreneurship—how to lead your business with intention and resilience without burning out. Learn how to manage chaos with clarity\, cultivate a growth mindset\, and set boundaries to protect your energy while still scaling. We’ll explore actionable strategies to stay connected to your vision and lead your team and brand with purpose. \nIn this Ask the Expert session\, attendees will cultivate a CEO mindset rooted in mindfulness\, learn techniques to balance growth and wellness\, get tools to stay connected to your vision in a fast-paced startup world\, and learn steps to implement mindfulness into everyday leadership. Sign up now. \nTo Sign up for the Event: \n-Visit hope2women.org/verizon\n-Create a free account\n-Search for this webinar under “events”\n-Register! URL:https://biz2grow.org/event/mindful-ceo-leading-with-intention-and-clarity/ LOCATION:VIRTUAL ATTACH;FMTTYPE=image/png:https://biz2grow.org/wp-content/uploads/2025/02/The-best-conversions-Email-marketing-lead-magnets-and-landing-pages.png ORGANIZER;CN="HOPE2Women":MAILTO:hello@hope2women.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250218T110000 DTEND;TZID=America/New_York:20250218T130000 DTSTAMP:20260403T165357 CREATED:20250129T214146Z LAST-MODIFIED:20250129T214146Z UID:1578-1739876400-1739883600@biz2grow.org SUMMARY:Finding Profitable Customers DESCRIPTION:This is an intermediate-level class and should be attended by those defined below. \nIn a consumer-driven market with less brand loyalty\, how do businesses ensure that they are engaging with the customers most likely to deliver maximum profitability? Successful businesses work on building relationships with their audience and they are very clear on their target customer profile. In this session\, you will learn how to identify your most valuable customers along with strategies to retain them. \nWe’ll discuss the importance of key metrics like customer acquisition costs\, retention rates\, churn\, and lifetime value\, and we’ll explore tools that you can use to track customer information and engagement. Stop wasting time with low-budget customers. Sign up now! \nTo Sign up for the Event: \n-Visit hope2women.org/verizon\n-Create a free account\n-Search for this webinar under “events”\n-Register! URL:https://biz2grow.org/event/finding-profitable-customers-2/ LOCATION:VIRTUAL ATTACH;FMTTYPE=image/png:https://biz2grow.org/wp-content/uploads/2025/01/Certified-and-Thriving-Strategies-for-Women-Owned-Businesses-in-Federal-Contracting-5.png ORGANIZER;CN="HOPE2Women":MAILTO:hello@hope2women.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250212T110000 DTEND;TZID=America/New_York:20250212T120000 DTSTAMP:20260403T165357 CREATED:20250129T213741Z LAST-MODIFIED:20250129T213741Z UID:1576-1739358000-1739361600@biz2grow.org SUMMARY:Cybersecurity Unlocked: Protecting Your Business in the Digital World DESCRIPTION:Join us for an in-depth webinar on small business cybersecurity. Explore the latest threats\, including phishing\, ransomware\, and malware\, and learn cost-effective strategies to protect your business. Understand the importance of security\, hear real-world insights from a small business owner\, and discover how Verizon’s solutions can safeguard your operations and reputation in today’s connected world. \nTo Sign up for the Event: \n-Visit hope2women.org/verizon\n-Create a free account\n-Search for this webinar under “events”\n-Register! URL:https://biz2grow.org/event/cybersecurity-unlocked-protecting-your-business-in-the-digital-world/ LOCATION:VIRTUAL ATTACH;FMTTYPE=image/png:https://biz2grow.org/wp-content/uploads/2025/01/Certified-and-Thriving-Strategies-for-Women-Owned-Businesses-in-Federal-Contracting-4.png ORGANIZER;CN="HOPE2Women":MAILTO:hello@hope2women.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250211T130000 DTEND;TZID=America/New_York:20250211T150000 DTSTAMP:20260403T165357 CREATED:20250129T213459Z LAST-MODIFIED:20250129T213816Z UID:1574-1739278800-1739286000@biz2grow.org SUMMARY:Keep the Doors Open: Break Even Points and Cash Flow DESCRIPTION:Learn how to secure the financial health of your business! Explore key strategies and insights to understand your break-even points and optimize cash flow management. In this Ask the Expert session\, learn how to navigate economic uncertainties\, make informed financial decisions\, and ensure the sustainability of your business. Join us for an expert presentation that will empower you to maintain a resilient and thriving enterprise. Sign up now! \nTo Sign up for the Event: \n-Visit hope2women.org/verizon\n-Create a free account\n-Search for this webinar under “events”\n-Register! URL:https://biz2grow.org/event/keep-the-doors-open-break-even-points-and-cash-flow/ LOCATION:VIRTUAL ATTACH;FMTTYPE=image/png:https://biz2grow.org/wp-content/uploads/2025/01/Certified-and-Thriving-Strategies-for-Women-Owned-Businesses-in-Federal-Contracting-3.png ORGANIZER;CN="HOPE2Women":MAILTO:hello@hope2women.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250206T110000 DTEND;TZID=America/New_York:20250206T130000 DTSTAMP:20260403T165357 CREATED:20250129T213000Z LAST-MODIFIED:20250129T213200Z UID:1571-1738839600-1738846800@biz2grow.org SUMMARY:Wake Up Productive: How to Adopt the Habits of a Successful Business Owner DESCRIPTION:This is an introductory-level session that provides a foundational overview of the topic. \nIf your days feel like a blur of distractions and busywork\, it’s time to wake up productive! In this Ask the Expert session\, we will share a Daily Success Routine framework used by 6- and 7-figure entrepreneurs to maximize their day. This workshop is all about adopting the habits that highly successful business owners use to manage their time and achieve consistent results. \nIf you constantly end the day feeling like nothing important got done or lack the structure to stay focused\, this system will provide the clarity and direction you need to work smarter\, not harder. Sign up now! \nTo Sign up for the Event: \n-Visit hope2women.org/verizon\n-Create a free account\n-Search for this webinar under “events”\n-Register! URL:https://biz2grow.org/event/wake-up-productive-how-to-adopt-the-habits-of-a-successful-business-owner/ LOCATION:VIRTUAL ATTACH;FMTTYPE=image/png:https://biz2grow.org/wp-content/uploads/2025/01/Certified-and-Thriving-Strategies-for-Women-Owned-Businesses-in-Federal-Contracting-2.png ORGANIZER;CN="HOPE2Women":MAILTO:hello@hope2women.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250205T130000 DTEND;TZID=America/New_York:20250205T140000 DTSTAMP:20260403T165357 CREATED:20250121T164817Z LAST-MODIFIED:20250122T042015Z UID:1519-1738760400-1738764000@biz2grow.org SUMMARY:Amazon Training: How to Start Selling in Amazon's Store DESCRIPTION:Learn if you’re ready to sell on Amazon\, learn how to list your products\, explore different fulfillment options\, discover strategies to grow your brand\, and take advantage of Amazon’s resources and programs designed to support small businesses. \nClick Here to Register URL:https://biz2grow.org/event/amazon-training-how-to-start-selling-in-amazons-store/ LOCATION:VIRTUAL ATTACH;FMTTYPE=image/png:https://biz2grow.org/wp-content/uploads/2025/01/Certified-and-Thriving-Strategies-for-Women-Owned-Businesses-in-Federal-Contracting.png ORGANIZER;CN="HOPE2Women":MAILTO:hello@hope2women.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250128T120000 DTEND;TZID=America/New_York:20250128T140000 DTSTAMP:20260403T165357 CREATED:20250115T170205Z LAST-MODIFIED:20250115T170205Z UID:1486-1738065600-1738072800@biz2grow.org SUMMARY:Understanding Your Numbers: How to Read Financial Report DESCRIPTION:You have set up your business and started keeping the books. Now comes the fun part – interpreting the data! Your accounting software produces profit and loss statements\, balance sheets\, and cash flow reports. Do you know how they differ and what they show? Do you know how to use them to guide financial and other decisions for your business? In this Ask the Expert session\, you will learn what reports are available to you\, how to read and interpret them\, and benefit from their wisdom. Sign up now! \nTo Sign up for the Event: \n-Visit hope2women.org/verizon\n-Create a free account\n-Search for this webinar under “events”\n-Register! URL:https://biz2grow.org/event/understanding-your-numbers-how-to-read-financial-report/ LOCATION:VIRTUAL ATTACH;FMTTYPE=image/png:https://biz2grow.org/wp-content/uploads/2025/01/The-best-conversions-Email-marketing-lead-magnets-and-landing-pages-1-1.png ORGANIZER;CN="HOPE2Women":MAILTO:hello@hope2women.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250123T150000 DTEND;TZID=America/New_York:20250123T170000 DTSTAMP:20260403T165357 CREATED:20250102T181615Z LAST-MODIFIED:20250102T181615Z UID:1360-1737644400-1737651600@biz2grow.org SUMMARY:MWBEs: What Your Certification Can Do For You DESCRIPTION:Could getting a government or corporate contract help take your business to the next level? If the answer is “YES!” then this is the session for you. While the process of getting certified as an MWBE (Minority/Woman Business Enterprise) may seem intimidating\, being prepared and having the right information at your fingertips can streamline the process. \nThrough this virtual Ask the Expert session\, we’ll discuss what it means to be contract ready and best practices to ensure successful contract performance. If you want to do business with the government or large corporations\, this is the session for you. Sign up now! \nTo Sign up for the Event: \n-Visit hope2women.org/verizon\n-Create a free account\n-Search for this webinar under “events”\n-Register! URL:https://biz2grow.org/event/mwbes-what-your-certification-can-do-for-you-2/ LOCATION:VIRTUAL ATTACH;FMTTYPE=image/png:https://biz2grow.org/wp-content/uploads/2025/01/MWBEs-What-Your-Certification-Can-Do-For-You.png ORGANIZER;CN="HOPE2Women":MAILTO:hello@hope2women.org END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20250123 DTEND;VALUE=DATE:20250124 DTSTAMP:20260403T165357 CREATED:20241001T195255Z LAST-MODIFIED:20250108T175330Z UID:867-1737590400-1737676799@biz2grow.org SUMMARY:HOPE2Women Summit: Together With Visa DESCRIPTION:Together with Visa\, The HOPE2Women Summit is hosted in collaboration with the Association of Women’s Business Centers. Powered by the network of Women’s Business Centers across the United States\, HOPE2Women creates additional pathways for women entrepreneurs to access customized learning opportunities\, expert coaching\, peer networks\, and other targeted programs needed to successfully start and grow their businesses. \nJoin us for a day of content curated for women entrepreneurs! This will be a day filled with a host of dynamic speakers\, networking opportunities\, panel discussions\, and resource-sharing. There is no cost to attend\, but registration is required. Each ticket includes admission to all sessions and lunch. Register today to reserve your spot! \nDate: January 23\, 2025 \nLocation: Visa Market Support Center at Mission Rock (300 Toni Stone Crossing\, San Francisco\, CA 94158) \nParking & Instructions: Attendees can expect to pay around $18 for nearby parking- locations and instructions to follow registration. Click here for more information. \n  \nEvent Summary \nWelcome and Introductions: Visa and AWBC leaders\, including Corinne Goble and a Visa representative\, will kick off the event with opening remarks and insights into small business empowerment. \nEmpowering Small Businesses: Insights from California State Treasurer Fiona Ma: California State Treasurer\, The Hon. Fiona Ma will share perspectives on government priorities that support small business growth\, focusing on valuable resources and policies. \nPartnering with Financial Institutions: Financial experts will share insights on accessing capital effectively. Learn strategies for building strong relationships with financial institutions to support your business growth and sustainability. Panel discussion led by Visa’s Diane Olson\, with insights from Deanna Blaise of Valley Strong Credit Union. \nAI for Small Business Growth: Discover the essentials of AI technology and how it can unlock significant opportunities for small businesses\, presented by industry experts Tom Costabile and Susan Ipri-Brown. \nVisa’s II&S Technology Assets: A closing overview of Visa’s innovative II&S technology tools designed to support small businesses. \nLunch & Networking: Enjoy a hosted lunch at Mission Rock\, offering time to connect with peers and expand your network. \nPlease Note: To ensure a smooth experience and benefit from the full agenda\, we ask attendees to arrive on time and remain for the duration of the event. \nVisa’s Digital Empowerment Program: Learn and experience how Visa is helping close the digital divide by providing equipment\, access\, and education to support small businesses and entrepreneurs to succeed in today’s digital economy.\n\nRegistration is required. \nNo cost to attend. \nPhoto ID is required to enter the event. \n  \nAccessibility Disclaimer: \nHOPE2Women and Visa are committed to ensuring that all attendees have an accessible and enjoyable experience at the event. If you require accommodations or have any questions regarding accessibility\, please reach out to hello@hope2women.org. We encourage attendees to contact us as early as possible to allow adequate time to make the necessary arrangements. URL:https://biz2grow.org/event/visa-summit-2025/ LOCATION:Visa Market Support Center at Mission Rock\, 300 Toni Stone Crossing\, San Francisco\, CA\, 94158\, United States ATTACH;FMTTYPE=image/png:https://biz2grow.org/wp-content/uploads/2024/10/H2W-Summit-_-Visa-2025-2.png ORGANIZER;CN="HOPE2Women":MAILTO:hello@hope2women.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250121T160000 DTEND;TZID=America/New_York:20250121T173000 DTSTAMP:20260403T165357 CREATED:20250102T182455Z LAST-MODIFIED:20250102T182712Z UID:1362-1737475200-1737480600@biz2grow.org SUMMARY:The Best Conversions: Email Marketing\, Lead Magnets\, and Landing Pages DESCRIPTION:Did you know that email marketing\, over any other digital marketing niche\, converts more viewers into sales? That’s more than social media or advertising. If you are not building an email list of customers and fans\, you are missing out on sales. Email marketing starts with a list that you own and control. Learn to build your list\, segment it for best impact\, craft compelling content\, and measure campaign success. \nWe’ll also demystify lead magnets and landing pages\, showing you how to drive website traffic\, grow your email list\, and skyrocket those sales leads. Join us for a concise yet comprehensive exploration of email marketing best practices and strategies. \nWhether you’re a seasoned marketer or just starting\, this session has something for you! Don’t miss out – sign up now and unlock the full potential of your digital strategy! \nTo Sign up for the Event: \n-Visit hope2women.org/verizon\n-Create a free account\n-Search for this webinar under “events”\n-Register! URL:https://biz2grow.org/event/the-best-conversions-email-marketing-lead-magnets-and-landing-pages/ LOCATION:VIRTUAL ATTACH;FMTTYPE=image/png:https://biz2grow.org/wp-content/uploads/2025/01/The-best-conversions-Email-marketing-lead-magnets-and-landing-pages-1.png ORGANIZER;CN="HOPE2Women":MAILTO:hello@hope2women.org END:VEVENT END:VCALENDAR