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LAST-MODIFIED:20250211T152143Z
UID:1637-1741010400-1741017600@biz2grow.org
SUMMARY:Ecommerce: The Fundamentals of Selling Online
DESCRIPTION:As we all know\, the COVID-19 pandemic wreaked havoc on the small business community. Those that were able to grow online sales generally fared better than those that did not. Selling online creates an opportunity to reach more people and enables you to do business from anywhere with computer and internet access. While there are a lot of ecommerce platforms and tools\, selecting the right one(s) and getting set up can feel overwhelming.  \nIn this Ask the Expert session\, we will provide an overview of the most widely used platforms\, walk through the fundamentals of selling online\, and discuss the path to profitability through ecommerce. Whether you are new to selling online or looking to expand your online sales\, this session is a must. Sign up now! \nTo Sign up for the Event: \n-Visit hope2women.org/verizon\n-Create a free account\n-Search for this webinar under “events”\n-Register!
URL:https://biz2grow.org/event/ecommerce-the-fundamentals-of-selling-online-2/
LOCATION:VIRTUAL
ATTACH;FMTTYPE=image/png:https://biz2grow.org/wp-content/uploads/2025/02/The-best-conversions-Email-marketing-lead-magnets-and-landing-pages-2.png
ORGANIZER;CN="HOPE2Women":MAILTO:hello@hope2women.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250227T150000
DTEND;TZID=America/New_York:20250227T170000
DTSTAMP:20260403T185612
CREATED:20250211T152539Z
LAST-MODIFIED:20250211T152539Z
UID:1639-1740668400-1740675600@biz2grow.org
SUMMARY:From Creating Personas to Using Them
DESCRIPTION:Our exploration of crafting personas and implementing them continues with The Brand Amplifiers! Learn how to transform raw data into detailed audience personas. This session covers how to segment your audience effectively and build personas that resonate and guide your marketing efforts.  \nIn this Ask the Expert session\, we will go over audience segmentation strategies\, creating detailed and actionable personas\, and how to leverage personas in marketing effectively. Sign up now! \nTo Sign up for the Event: \n-Visit hope2women.org/verizon\n-Create a free account\n-Search for this webinar under “events”\n-Register!
URL:https://biz2grow.org/event/from-creating-personas-to-using-them/
LOCATION:VIRTUAL
ATTACH;FMTTYPE=image/png:https://biz2grow.org/wp-content/uploads/2025/02/The-best-conversions-Email-marketing-lead-magnets-and-landing-pages-3.png
ORGANIZER;CN="HOPE2Women":MAILTO:hello@hope2women.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250227T120000
DTEND;TZID=America/New_York:20250227T140000
DTSTAMP:20260403T185612
CREATED:20250211T151716Z
LAST-MODIFIED:20250211T151716Z
UID:1635-1740657600-1740664800@biz2grow.org
SUMMARY:The Customer Journey: How to Inspire Customer Loyalty
DESCRIPTION:For all business owners\, customers are central to your success. How does your business come across at each step\, as your potential customer encounters your brand\, communications\, or products?  \nIn this Ask the Expert session\, learn how to enhance your customers’ journey from first impression\, to first interaction\, to loyal advocacy. Our expert will share practical strategies and tips to optimize every touchpoint\, enhancing customer satisfaction to drive your business’ growth. Are you ready to refine your customer-centric approach and elevate your business to new heights? Sign up now! \nTo Sign up for the Event: \n-Visit hope2women.org/verizon\n-Create a free account\n-Search for this webinar under “events”\n-Register!
URL:https://biz2grow.org/event/the-customer-journey-how-to-inspire-customer-loyalty/
LOCATION:VIRTUAL
ATTACH;FMTTYPE=image/png:https://biz2grow.org/wp-content/uploads/2025/02/The-best-conversions-Email-marketing-lead-magnets-and-landing-pages-1.png
ORGANIZER;CN="HOPE2Women":MAILTO:hello@hope2women.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250226T180000
DTEND;TZID=America/New_York:20250226T190000
DTSTAMP:20260403T185612
CREATED:20250212T150623Z
LAST-MODIFIED:20250212T152954Z
UID:1641-1740592800-1740596400@biz2grow.org
SUMMARY:Ask an Accountant: Live Q&A on Small Business Taxes
DESCRIPTION:Filing taxes as a small business owner can feel overwhelming\, but you don’t have to figure it out alone. Join Ramona Cedeno\, CPA and CEO of FiBrick\, for a live Q&A session where you’ll get expert answers to your biggest tax questions. \nLearn how to maximize deductions\, avoid common mistakes\, and simplify your tax filing process. Whether you need guidance on bookkeeping\, tax planning\, or filing strategies\, this is your opportunity to get trusted advice and save time. \nBring your questions and leave with clarity and confidence! \nREGISTER HERE
URL:https://biz2grow.org/event/ask-an-accountant-live-qa-on-small-business-taxes/
LOCATION:VIRTUAL
ATTACH;FMTTYPE=image/jpeg:https://biz2grow.org/wp-content/uploads/2025/02/unnamed.jpg
ORGANIZER;CN="HOPE2Women":MAILTO:hello@hope2women.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250224T140000
DTEND;TZID=America/New_York:20250224T153000
DTSTAMP:20260403T185612
CREATED:20250211T151305Z
LAST-MODIFIED:20250211T151345Z
UID:1632-1740405600-1740411000@biz2grow.org
SUMMARY:Mindful CEO: Leading with Intention and Clarity
DESCRIPTION:Running a startup can feel like a constant whirlwind. This session focuses on \nmindful entrepreneurship—how to lead your business with intention and resilience without burning out. Learn how to manage chaos with clarity\, cultivate a growth mindset\, and set boundaries to protect your energy while still scaling. We’ll explore actionable strategies to stay connected to your vision and lead your team and brand with purpose.  \nIn this Ask the Expert session\, attendees will cultivate a CEO mindset rooted in mindfulness\, learn techniques to balance growth and wellness\, get tools to stay connected to your vision in a fast-paced startup world\, and learn steps to implement mindfulness into everyday leadership. Sign up now. \nTo Sign up for the Event: \n-Visit hope2women.org/verizon\n-Create a free account\n-Search for this webinar under “events”\n-Register!
URL:https://biz2grow.org/event/mindful-ceo-leading-with-intention-and-clarity/
LOCATION:VIRTUAL
ATTACH;FMTTYPE=image/png:https://biz2grow.org/wp-content/uploads/2025/02/The-best-conversions-Email-marketing-lead-magnets-and-landing-pages.png
ORGANIZER;CN="HOPE2Women":MAILTO:hello@hope2women.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250218T110000
DTEND;TZID=America/New_York:20250218T130000
DTSTAMP:20260403T185612
CREATED:20250129T214146Z
LAST-MODIFIED:20250129T214146Z
UID:1578-1739876400-1739883600@biz2grow.org
SUMMARY:Finding Profitable Customers
DESCRIPTION:This is an intermediate-level class and should be attended by those defined below. \nIn a consumer-driven market with less brand loyalty\, how do businesses ensure that they are engaging with the customers most likely to deliver maximum profitability? Successful businesses work on building relationships with their audience and they are very clear on their target customer profile. In this session\, you will learn how to identify your most valuable customers along with strategies to retain them.  \nWe’ll discuss the importance of key metrics like customer acquisition costs\, retention rates\, churn\, and lifetime value\, and we’ll explore tools that you can use to track customer information and engagement. Stop wasting time with low-budget customers. Sign up now! \nTo Sign up for the Event: \n-Visit hope2women.org/verizon\n-Create a free account\n-Search for this webinar under “events”\n-Register!
URL:https://biz2grow.org/event/finding-profitable-customers-2/
LOCATION:VIRTUAL
ATTACH;FMTTYPE=image/png:https://biz2grow.org/wp-content/uploads/2025/01/Certified-and-Thriving-Strategies-for-Women-Owned-Businesses-in-Federal-Contracting-5.png
ORGANIZER;CN="HOPE2Women":MAILTO:hello@hope2women.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250212T110000
DTEND;TZID=America/New_York:20250212T120000
DTSTAMP:20260403T185612
CREATED:20250129T213741Z
LAST-MODIFIED:20250129T213741Z
UID:1576-1739358000-1739361600@biz2grow.org
SUMMARY:Cybersecurity Unlocked: Protecting Your Business in the Digital World
DESCRIPTION:Join us for an in-depth webinar on small business cybersecurity. Explore the latest threats\, including phishing\, ransomware\, and malware\, and learn cost-effective strategies to protect your business. Understand the importance of security\, hear real-world insights from a small business owner\, and discover how Verizon’s solutions can safeguard your operations and reputation in today’s connected world. \nTo Sign up for the Event: \n-Visit hope2women.org/verizon\n-Create a free account\n-Search for this webinar under “events”\n-Register!
URL:https://biz2grow.org/event/cybersecurity-unlocked-protecting-your-business-in-the-digital-world/
LOCATION:VIRTUAL
ATTACH;FMTTYPE=image/png:https://biz2grow.org/wp-content/uploads/2025/01/Certified-and-Thriving-Strategies-for-Women-Owned-Businesses-in-Federal-Contracting-4.png
ORGANIZER;CN="HOPE2Women":MAILTO:hello@hope2women.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250211T130000
DTEND;TZID=America/New_York:20250211T150000
DTSTAMP:20260403T185612
CREATED:20250129T213459Z
LAST-MODIFIED:20250129T213816Z
UID:1574-1739278800-1739286000@biz2grow.org
SUMMARY:Keep the Doors Open: Break Even Points and Cash Flow
DESCRIPTION:Learn how to secure the financial health of your business! Explore key strategies and insights to understand your break-even points and optimize cash flow management. In this Ask the Expert session\, learn how to navigate economic uncertainties\, make informed financial decisions\, and ensure the sustainability of your business. Join us for an expert presentation that will empower you to maintain a resilient and thriving enterprise. Sign up now! \nTo Sign up for the Event: \n-Visit hope2women.org/verizon\n-Create a free account\n-Search for this webinar under “events”\n-Register!
URL:https://biz2grow.org/event/keep-the-doors-open-break-even-points-and-cash-flow/
LOCATION:VIRTUAL
ATTACH;FMTTYPE=image/png:https://biz2grow.org/wp-content/uploads/2025/01/Certified-and-Thriving-Strategies-for-Women-Owned-Businesses-in-Federal-Contracting-3.png
ORGANIZER;CN="HOPE2Women":MAILTO:hello@hope2women.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250206T110000
DTEND;TZID=America/New_York:20250206T130000
DTSTAMP:20260403T185612
CREATED:20250129T213000Z
LAST-MODIFIED:20250129T213200Z
UID:1571-1738839600-1738846800@biz2grow.org
SUMMARY:Wake Up Productive: How to Adopt the Habits of a Successful Business Owner
DESCRIPTION:This is an introductory-level session that provides a foundational overview of the topic. \nIf your days feel like a blur of distractions and busywork\, it’s time to wake up productive! In this Ask the Expert session\, we will share a Daily Success Routine framework used by 6- and 7-figure entrepreneurs to maximize their day. This workshop is all about adopting the habits that highly successful business owners use to manage their time and achieve consistent results.  \nIf you constantly end the day feeling like nothing important got done or lack the structure to stay focused\, this system will provide the clarity and direction you need to work smarter\, not harder. Sign up now! \nTo Sign up for the Event: \n-Visit hope2women.org/verizon\n-Create a free account\n-Search for this webinar under “events”\n-Register!
URL:https://biz2grow.org/event/wake-up-productive-how-to-adopt-the-habits-of-a-successful-business-owner/
LOCATION:VIRTUAL
ATTACH;FMTTYPE=image/png:https://biz2grow.org/wp-content/uploads/2025/01/Certified-and-Thriving-Strategies-for-Women-Owned-Businesses-in-Federal-Contracting-2.png
ORGANIZER;CN="HOPE2Women":MAILTO:hello@hope2women.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250205T130000
DTEND;TZID=America/New_York:20250205T140000
DTSTAMP:20260403T185612
CREATED:20250121T164817Z
LAST-MODIFIED:20250122T042015Z
UID:1519-1738760400-1738764000@biz2grow.org
SUMMARY:Amazon Training: How to Start Selling in Amazon's Store
DESCRIPTION:Learn if you’re ready to sell on Amazon\, learn how to list your products\, explore different fulfillment options\, discover strategies to grow your brand\, and take advantage of Amazon’s resources and programs designed to support small businesses. \nClick Here to Register
URL:https://biz2grow.org/event/amazon-training-how-to-start-selling-in-amazons-store/
LOCATION:VIRTUAL
ATTACH;FMTTYPE=image/png:https://biz2grow.org/wp-content/uploads/2025/01/Certified-and-Thriving-Strategies-for-Women-Owned-Businesses-in-Federal-Contracting.png
ORGANIZER;CN="HOPE2Women":MAILTO:hello@hope2women.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250128T120000
DTEND;TZID=America/New_York:20250128T140000
DTSTAMP:20260403T185612
CREATED:20250115T170205Z
LAST-MODIFIED:20250115T170205Z
UID:1486-1738065600-1738072800@biz2grow.org
SUMMARY:Understanding Your Numbers: How to Read Financial Report
DESCRIPTION:You have set up your business and started keeping the books. Now comes the fun part – interpreting the data! Your accounting software produces profit and loss statements\, balance sheets\, and cash flow reports. Do you know how they differ and what they show? Do you know how to use them to guide financial and other decisions for your business? In this Ask the Expert session\, you will learn what reports are available to you\, how to read and interpret them\, and benefit from their wisdom. Sign up now! \nTo Sign up for the Event: \n-Visit hope2women.org/verizon\n-Create a free account\n-Search for this webinar under “events”\n-Register!
URL:https://biz2grow.org/event/understanding-your-numbers-how-to-read-financial-report/
LOCATION:VIRTUAL
ATTACH;FMTTYPE=image/png:https://biz2grow.org/wp-content/uploads/2025/01/The-best-conversions-Email-marketing-lead-magnets-and-landing-pages-1-1.png
ORGANIZER;CN="HOPE2Women":MAILTO:hello@hope2women.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250123T150000
DTEND;TZID=America/New_York:20250123T170000
DTSTAMP:20260403T185612
CREATED:20250102T181615Z
LAST-MODIFIED:20250102T181615Z
UID:1360-1737644400-1737651600@biz2grow.org
SUMMARY:MWBEs: What Your Certification Can Do For You
DESCRIPTION:Could getting a government or corporate contract help take your business to the next level? If the answer is “YES!” then this is the session for you. While the process of getting certified as an MWBE (Minority/Woman Business Enterprise) may seem intimidating\, being prepared and having the right information at your fingertips can streamline the process.  \nThrough this virtual Ask the Expert session\, we’ll discuss what it means to be contract ready and best practices to ensure successful contract performance. If you want to do business with the government or large corporations\, this is the session for you. Sign up now! \nTo Sign up for the Event: \n-Visit hope2women.org/verizon\n-Create a free account\n-Search for this webinar under “events”\n-Register!
URL:https://biz2grow.org/event/mwbes-what-your-certification-can-do-for-you-2/
LOCATION:VIRTUAL
ATTACH;FMTTYPE=image/png:https://biz2grow.org/wp-content/uploads/2025/01/MWBEs-What-Your-Certification-Can-Do-For-You.png
ORGANIZER;CN="HOPE2Women":MAILTO:hello@hope2women.org
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250123
DTEND;VALUE=DATE:20250124
DTSTAMP:20260403T185612
CREATED:20241001T195255Z
LAST-MODIFIED:20250108T175330Z
UID:867-1737590400-1737676799@biz2grow.org
SUMMARY:HOPE2Women Summit: Together With Visa
DESCRIPTION:Together with Visa\, The HOPE2Women Summit is hosted in collaboration with the Association of Women’s Business Centers. Powered by the network of Women’s Business Centers across the United States\, HOPE2Women creates additional pathways for women entrepreneurs to access customized learning opportunities\, expert coaching\, peer networks\, and other targeted programs needed to successfully start and grow their businesses. \nJoin us for a day of content curated for women entrepreneurs! This will be a day filled with a host of dynamic speakers\, networking opportunities\, panel discussions\, and resource-sharing. There is no cost to attend\, but registration is required. Each ticket includes admission to all sessions and lunch. Register today to reserve your spot! \nDate: January 23\, 2025 \nLocation: Visa Market Support Center at Mission Rock (300 Toni Stone Crossing\, San Francisco\, CA 94158) \nParking & Instructions: Attendees can expect to pay around $18 for nearby parking- locations and instructions to follow registration. Click here for more information. \n  \nEvent Summary \nWelcome and Introductions: Visa and AWBC leaders\, including Corinne Goble and a Visa representative\, will kick off the event with opening remarks and insights into small business empowerment. \nEmpowering Small Businesses: Insights from California State Treasurer Fiona Ma: California State Treasurer\, The Hon. Fiona Ma will share perspectives on government priorities that support small business growth\, focusing on valuable resources and policies. \nPartnering with Financial Institutions: Financial experts will share insights on accessing capital effectively. Learn strategies for building strong relationships with financial institutions to support your business growth and sustainability. Panel discussion led by Visa’s Diane Olson\, with insights from Deanna Blaise of Valley Strong Credit Union. \nAI for Small Business Growth: Discover the essentials of AI technology and how it can unlock significant opportunities for small businesses\, presented by industry experts Tom Costabile and Susan Ipri-Brown. \nVisa’s II&S Technology Assets: A closing overview of Visa’s innovative II&S technology tools designed to support small businesses. \nLunch & Networking: Enjoy a hosted lunch at Mission Rock\, offering time to connect with peers and expand your network. \nPlease Note: To ensure a smooth experience and benefit from the full agenda\, we ask attendees to arrive on time and remain for the duration of the event. \nVisa’s Digital Empowerment Program: Learn and experience how Visa is helping close the digital divide by providing equipment\, access\, and education to support small businesses and entrepreneurs to succeed in today’s digital economy.\n\nRegistration is required.  \nNo cost to attend. \nPhoto ID is required to enter the event. \n  \nAccessibility Disclaimer: \nHOPE2Women and Visa are committed to ensuring that all attendees have an accessible and enjoyable experience at the event. If you require accommodations or have any questions regarding accessibility\, please reach out to hello@hope2women.org. We encourage attendees to contact us as early as possible to allow adequate time to make the necessary arrangements.
URL:https://biz2grow.org/event/visa-summit-2025/
LOCATION:Visa Market Support Center at Mission Rock\, 300 Toni Stone Crossing\, San Francisco\, CA\, 94158\, United States
ATTACH;FMTTYPE=image/png:https://biz2grow.org/wp-content/uploads/2024/10/H2W-Summit-_-Visa-2025-2.png
ORGANIZER;CN="HOPE2Women":MAILTO:hello@hope2women.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250121T160000
DTEND;TZID=America/New_York:20250121T173000
DTSTAMP:20260403T185612
CREATED:20250102T182455Z
LAST-MODIFIED:20250102T182712Z
UID:1362-1737475200-1737480600@biz2grow.org
SUMMARY:The Best Conversions: Email Marketing\, Lead Magnets\, and Landing Pages
DESCRIPTION:Did you know that email marketing\, over any other digital marketing niche\, converts more viewers into sales? That’s more than social media or advertising. If you are not building an email list of customers and fans\, you are missing out on sales. Email marketing starts with a list that you own and control. Learn to build your list\, segment it for best impact\, craft compelling content\, and measure campaign success.  \nWe’ll also demystify lead magnets and landing pages\, showing you how to drive website traffic\, grow your email list\, and skyrocket those sales leads. Join us for a concise yet comprehensive exploration of email marketing best practices and strategies.  \nWhether you’re a seasoned marketer or just starting\, this session has something for you! Don’t miss out – sign up now and unlock the full potential of your digital strategy! \nTo Sign up for the Event: \n-Visit hope2women.org/verizon\n-Create a free account\n-Search for this webinar under “events”\n-Register!
URL:https://biz2grow.org/event/the-best-conversions-email-marketing-lead-magnets-and-landing-pages/
LOCATION:VIRTUAL
ATTACH;FMTTYPE=image/png:https://biz2grow.org/wp-content/uploads/2025/01/The-best-conversions-Email-marketing-lead-magnets-and-landing-pages-1.png
ORGANIZER;CN="HOPE2Women":MAILTO:hello@hope2women.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250121T130000
DTEND;TZID=America/New_York:20250121T150000
DTSTAMP:20260403T185612
CREATED:20250115T164853Z
LAST-MODIFIED:20250115T165017Z
UID:1485-1737464400-1737471600@biz2grow.org
SUMMARY:Identifying Customer Objections to Perfect your Sales Pitch
DESCRIPTION:Are you worried that you’re not selling as much or as well as you could? You are not \nalone. Many entrepreneurs know they have a wonderful product or service offering\, but they lack confidence in persuading others to buy it\, and they fear rejection. But this\, like many skills\, can be improved with knowledge and honed with practice. You can develop your sales craft! You don’t want to miss this! \nTo Sign up for the Event: \n-Visit hope2women.org/verizon\n-Create a free account\n-Search for this webinar under “events”\n-Register!
URL:https://biz2grow.org/event/identifying-customer-objections-to-perfect-your-sales-pitch/
LOCATION:VIRTUAL
ATTACH;FMTTYPE=image/png:https://biz2grow.org/wp-content/uploads/2025/01/The-best-conversions-Email-marketing-lead-magnets-and-landing-pages-2.png
ORGANIZER;CN="HOPE2Women":MAILTO:hello@hope2women.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250116T140000
DTEND;TZID=America/New_York:20250116T160000
DTSTAMP:20260403T185612
CREATED:20241218T201152Z
LAST-MODIFIED:20241218T201152Z
UID:1317-1737036000-1737043200@biz2grow.org
SUMMARY:Digital Marketing 101: How to Reach Customers Online
DESCRIPTION:Are you clueless about SEO? Does content marketing seem overwhelming? With 4.5 billion internet users out there\, it’s clear that reaching people online makes sense because that’s where people are. But the “how” is what keeps many small business owners scratching their heads. In this session\, you will learn digital marketing basics including what SEO is and how it works\, how to select the channels that make sense for your business\, and the essential tools that you need to reach your audience online.  \nWe’ll discuss how to measure the effectiveness of your digital marketing so that you stay on track toward your sales goals. In this fast moving digital first world\, don’t let your business get left behind. Sign up now! \nTo Sign up for the Event: \n-Visit hope2women.org/verizon\n-Create a free account\n-Search for this webinar under “events”\n-Register!
URL:https://biz2grow.org/event/digital-marketing-101-how-to-reach-customers-online/
LOCATION:VIRTUAL
ATTACH;FMTTYPE=image/png:https://biz2grow.org/wp-content/uploads/2024/12/How-to-Make-a-Business-Plan-3.png
ORGANIZER;CN="HOPE2Women":MAILTO:hello@hope2women.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250113T120000
DTEND;TZID=America/New_York:20250113T140000
DTSTAMP:20260403T185612
CREATED:20241218T200738Z
LAST-MODIFIED:20241218T200738Z
UID:1314-1736769600-1736776800@biz2grow.org
SUMMARY:5 Ways to Starve Imposter Syndrome as an Entrepreneur
DESCRIPTION:In this Ask the Expert session\, delve into the intricate dynamics of Imposter Syndrome\, exploring both its origins and potential remedies for small business owners. Let’s unravel the crucial elements that either nourish or starve this debilitating phenomenon. Discover the power of self-talk and its profound impact on one’s sense of identity and worth\, as well as the pivotal role of clarity in defining personal and professional boundaries.  \nWe will learn to identify and leverage individual strengths and how to craft a compelling narrative that communicates value to others about the entrepreneur and the business! Embark on a journey of self-discovery and empowerment\, armed with insights to combat Imposter Syndrome and reclaim confidence in your abilities and contributions. \nTo Sign up for the Event: \n-Visit hope2women.org/verizon\n-Create a free account\n-Search for this webinar under “events”\n-Register!
URL:https://biz2grow.org/event/5-ways-to-starve-imposter-syndrome-as-an-entrepreneur/
LOCATION:VIRTUAL
ATTACH;FMTTYPE=image/png:https://biz2grow.org/wp-content/uploads/2024/12/How-to-Make-a-Business-Plan-2.png
ORGANIZER;CN="HOPE2Women":MAILTO:hello@hope2women.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250109T170000
DTEND;TZID=America/New_York:20250109T190000
DTSTAMP:20260403T185612
CREATED:20241218T200146Z
LAST-MODIFIED:20241218T200146Z
UID:1311-1736442000-1736449200@biz2grow.org
SUMMARY:Charge What You Are Worth: The Art of Accurate Pricing
DESCRIPTION:One of the biggest challenges early-stage entrepreneurs face is confidently pricing their products or services to reflect their true value. This workshop will guide you through the mindset and strategy needed to set profitable prices that align with the worth of your work\, and will give you tools to build a pricing structure that reflects your business growth. In this Ask the Expert session\, you’ll learn the proven formula for determining the true value of your products or services!  \nWe’ll also cover how to shift from pricing based on competition to pricing based on value and understanding cost structure and profitability analysis. If you are already charging too low\, we’ll also cover how to raise your prices without losing clients or customers. Sign up now! \nTo Sign up for the Event: \n-Visit hope2women.org/verizon\n-Create a free account\n-Search for this webinar under “events”\n-Register!
URL:https://biz2grow.org/event/charge-what-you-are-worth-the-art-of-accurate-pricing/
LOCATION:VIRTUAL
ATTACH;FMTTYPE=image/png:https://biz2grow.org/wp-content/uploads/2024/12/How-to-Make-a-Business-Plan-1-1.png
ORGANIZER;CN="HOPE2Women":MAILTO:hello@hope2women.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250107T120000
DTEND;TZID=America/New_York:20250107T140000
DTSTAMP:20260403T185612
CREATED:20241218T195736Z
LAST-MODIFIED:20241218T195736Z
UID:1309-1736251200-1736258400@biz2grow.org
SUMMARY:Create a Content Plan
DESCRIPTION:As a small business owner\, creating the right content is fundamental to the success of your business. In this Ask the Expert session\, learn essential strategies for developing compelling content that resonates with your audience\, maximizes your resources\, and boosts your online presence. Whether it’s your website\, product descriptions\, social media\, or blog\, this session is sure to provide you with practical insights to plan your business’ content and enhance your sales effectively.  \nReady to take the first step towards unlocking the full potential of your content strategy? Sign up now! \nTo Sign up for the Event: \nVisit hope2women.org/verizon\nCreate a free account\nSearch for this webinar under “events”\nRegister!
URL:https://biz2grow.org/event/create-a-content-plan/
LOCATION:VIRTUAL
ATTACH;FMTTYPE=image/png:https://biz2grow.org/wp-content/uploads/2024/12/How-to-Make-a-Business-Plan-1.png
ORGANIZER;CN="HOPE2Women":MAILTO:hello@hope2women.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241217T140000
DTEND;TZID=America/New_York:20241217T160000
DTSTAMP:20260403T185612
CREATED:20241125T185800Z
LAST-MODIFIED:20241125T185800Z
UID:1197-1734444000-1734451200@biz2grow.org
SUMMARY:Business Plan Bootcamp
DESCRIPTION:The process of thinking about and crafting your business plan provides clarity and a “north star” for your business\, while also demonstrating a solid understanding and vision for the operating model.  \nYour business plan helps prioritize what is important\, critical tasks\, as well as a timeline. With growth\, the business plan offers a common understanding of the vision to new team members\, potential investors\, financial institutions\, etc.  \nAfter spending close to two decades building businesses with the banking industry\, Cate Luzio founded Luminary. She wrote a business plan in a week and launched 8 months later. Cate will be hosting this Business Plan Boot Camp\, breaking down each point and the basis for eight essential elements founders should include in a business plan\, and why they matter. \nTo Sign up for the Event: \n-Visit hope2women.org/verizon\n-Create a free account\n-Search for this webinar under “events”\n-Register!
URL:https://biz2grow.org/event/business-plan-bootcamp-2/
LOCATION:VIRTUAL
ATTACH;FMTTYPE=image/png:https://biz2grow.org/wp-content/uploads/2024/11/Hope2Women-Blog-Photo-1.png
ORGANIZER;CN="HOPE2Women":MAILTO:hello@hope2women.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241210T150000
DTEND;TZID=America/New_York:20241210T170000
DTSTAMP:20260403T185612
CREATED:20241125T185348Z
LAST-MODIFIED:20241125T185348Z
UID:1195-1733842800-1733850000@biz2grow.org
SUMMARY:Understanding Your Numbers: How to Read Financial Reports
DESCRIPTION:You have set up your business and started keeping the books. Now comes the fun part – interpreting the data! Your accounting software produces profit and loss statements\, balance sheets\, and cash flow reports. Do you know how they differ and what they show? Do you know how to use them to guide financial and other decisions for your business?  \nIn this Ask the Expert session\, you will learn what reports are available to you\, how to read and interpret them\, and benefit from their wisdom! Sign up now! \nTo Sign up for the Event: \n-Visit hope2women.org/verizon\n-Create a free account\n-Search for this webinar under “events”\n-Register!
URL:https://biz2grow.org/event/understanding-your-numbers-how-to-read-financial-reports/
LOCATION:VIRTUAL
ATTACH;FMTTYPE=image/png:https://biz2grow.org/wp-content/uploads/2024/11/Hope2Women-Blog-Photo.png
ORGANIZER;CN="HOPE2Women":MAILTO:hello@hope2women.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241209T143000
DTEND;TZID=America/New_York:20241209T160000
DTSTAMP:20260403T185612
CREATED:20241121T205847Z
LAST-MODIFIED:20241121T205939Z
UID:1179-1733754600-1733760000@biz2grow.org
SUMMARY:MWBEs: What Your Certification Can Do For You
DESCRIPTION:Could getting a government or corporate contract help take your business to the next level? If the answer is “YES!” then this is the session for you. While the process of getting certified as an MWBE (Minority/Woman Business Enterprise) may seem intimidating\, being prepared and having the right information at your fingertips can streamline the process.  \nThrough this virtual Ask the Expert session\, we’ll discuss what it means to be contract ready and best practices to ensure successful contract performance. If you want to do business with the government or large corporations\, this is the session for you. Sign up now! \nTo Sign up for the Event: \n-Visit hope2women.org/verizon\n-Create a free account\n-Search for this webinar under “events”\n-Register!
URL:https://biz2grow.org/event/mwbes-what-your-certification-can-do-for-you/
LOCATION:VIRTUAL
ATTACH;FMTTYPE=image/jpeg:https://biz2grow.org/wp-content/uploads/2024/11/Hope2Women-Blog-Photo-2.jpg
ORGANIZER;CN="HOPE2Women":MAILTO:hello@hope2women.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241205T110000
DTEND;TZID=America/New_York:20241205T123000
DTSTAMP:20260403T185613
CREATED:20241121T205104Z
LAST-MODIFIED:20241121T210000Z
UID:1177-1733396400-1733401800@biz2grow.org
SUMMARY:Common Social Media Mistakes
DESCRIPTION:You may be actively marketing your business using social media\, but are you getting the results you want? Are you making the most of your social media activity? In this Ask the Expert session\, we’ll discuss the most common social media mistakes that will prevent you from growing an engaged audience and strengthening your online presence. We will share strategies for using social media to effectively market your business.  \nIf you are a newbie when it comes to using social media for your business\, this session is for you. Don’t miss this opportunity to take your social media to the next level. Sign up now! \nTo Sign up for the Event: \nVisit hope2women.org/verizon\nCreate a free account\nSearch for this webinar under “events”\nRegister!
URL:https://biz2grow.org/event/common-social-media-mistakes/
LOCATION:VIRTUAL
ATTACH;FMTTYPE=image/jpeg:https://biz2grow.org/wp-content/uploads/2024/11/Hope2Women-Blog-Photo-1.jpg
ORGANIZER;CN="HOPE2Women":MAILTO:hello@hope2women.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241203T180000
DTEND;TZID=America/New_York:20241203T190000
DTSTAMP:20260403T185613
CREATED:20240722T185735Z
LAST-MODIFIED:20240722T185735Z
UID:645-1733248800-1733252400@biz2grow.org
SUMMARY:Digital Doors: Accounting 101 for Small Business
DESCRIPTION:Basics of bookkeeping\, financial statements\, and tax preparation. \nPartners: Ramona Cedeno & FiBrick
URL:https://biz2grow.org/event/digital-doors-accounting-101-for-small-business/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241202T110000
DTEND;TZID=America/New_York:20241202T130000
DTSTAMP:20260403T185613
CREATED:20241121T204632Z
LAST-MODIFIED:20241121T204632Z
UID:1175-1733137200-1733144400@biz2grow.org
SUMMARY:Setting Up Accounting Software
DESCRIPTION:This is an introductory-level session that provides a foundational overview of the topic. \nWhile you may not find data entry and bookkeeping thrilling\, it is a necessary part of operating a healthy business. Knowing and understanding your numbers is critical to making savvy business decisions that grow your business.  \nAccounting software can be easy to set up and maintain\, once you understand the fundamentals of bookkeeping. Our expert will show you WHY accounting software is set up the way it is\, give you tips to stay out of hot water with your taxes\, and a lot more. Sign up now! \nTo Sign up for the Event: \nVisit hope2women.org/verizon\nCreate a free account\nSearch for this webinar under “events”\nRegister!
URL:https://biz2grow.org/event/setting-up-accounting-software/
LOCATION:VIRTUAL
ATTACH;FMTTYPE=image/jpeg:https://biz2grow.org/wp-content/uploads/2024/11/Hope2Women-Blog-Photo.jpg
ORGANIZER;CN="HOPE2Women":MAILTO:hello@hope2women.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241126T110000
DTEND;TZID=America/New_York:20241126T130000
DTSTAMP:20260403T185613
CREATED:20241104T193638Z
LAST-MODIFIED:20241121T210041Z
UID:1041-1732618800-1732626000@biz2grow.org
SUMMARY:Finding Profitable Customers
DESCRIPTION:In a consumer-driven market with less brand loyalty\, how do businesses ensure that they are engaging with the customers most likely to deliver maximum profitability? Successful businesses work on building relationships with their audience and they are very clear on their target customer profile. In this session\, you will learn how to identify your most valuable customers along with strategies to retain them. \nWe’ll discuss the importance of key metrics like customer acquisition costs\, retention rates\, churn\, and lifetime value\, and we’ll explore tools that you can use to track customer information and engagement. Stop wasting time with low-budget customers. Sign up now! \nTo Sign up for the Event: \n\nVisit hope2women.org/verizon\nCreate a free account\nSearch for this webinar under “events”\nRegister!
URL:https://biz2grow.org/event/finding-profitable-customers/
LOCATION:VIRTUAL
ATTACH;FMTTYPE=image/jpeg:https://biz2grow.org/wp-content/uploads/2024/11/Finding-Profitable-Customers.jpg
ORGANIZER;CN="HOPE2Women":MAILTO:hello@hope2women.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241118T143000
DTEND;TZID=America/New_York:20241118T163000
DTSTAMP:20260403T185613
CREATED:20241104T193154Z
LAST-MODIFIED:20241114T143439Z
UID:1039-1731940200-1731947400@biz2grow.org
SUMMARY:Create a Business Plan That Gets Results
DESCRIPTION:Unlock the secrets to crafting a business plan that truly works for your small business at this exclusive Ask the Expert session. Join fellow business owners in gaining insights from our experts as we delve into essential strategies and actionable steps to create a roadmap for success. This session will assist you in embarking on the journey towards achieving your business goals with confidence and clarity. Sign up now! \nTo Sign up for the Event: \n\nVisit hope2women.org/verizon\nCreate a free account\nSearch for this webinar under “events”\nRegister!
URL:https://biz2grow.org/event/create-a-business-plan-that-gets-results/
LOCATION:VIRTUAL
ATTACH;FMTTYPE=image/jpeg:https://biz2grow.org/wp-content/uploads/2024/11/business-plan-webinar.jpg
ORGANIZER;CN="HOPE2Women":MAILTO:hello@hope2women.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241113T120000
DTEND;TZID=America/New_York:20241113T130000
DTSTAMP:20260403T185613
CREATED:20241104T192728Z
LAST-MODIFIED:20241114T142841Z
UID:1037-1731499200-1731502800@biz2grow.org
SUMMARY:AI Essentials: Three Game-Changing Applications to Boost Your Business
DESCRIPTION:Embark on your AI journey with this essential guide to integrating artificial intelligence into your business strategy. In this webinar\, you’ll explore three key AI applications that can revolutionize the way you operate\, from automating processes to enhancing customer experiences. \nWhether you’re new to AI or looking to expand your knowledge\, this session will provide practical insights and actionable steps to harness AI’s potential and drive your business forward. Start leveraging AI today to gain a competitive edge. \nTo Sign up for the Event: \n\nVisit hope2women.org/verizon\nCreate a free account\nSearch for this webinar under “events”\nRegister!
URL:https://biz2grow.org/event/ai-essentials/
LOCATION:VIRTUAL
ORGANIZER;CN="HOPE2Women":MAILTO:hello@hope2women.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241112T180000
DTEND;TZID=America/New_York:20241112T190000
DTSTAMP:20260403T185613
CREATED:20240722T185605Z
LAST-MODIFIED:20241114T142939Z
UID:644-1731434400-1731438000@biz2grow.org
SUMMARY:Digital Doors: AI for Small Businesses
DESCRIPTION:Covers the basics of Artificial Intelligence\, the most popular and useful AI platforms for small business owners today\, practical examples/use cases\, and the difference between free tools and fee-based tools. \nPartners: Mastercard Global Marketing & Create Labs
URL:https://biz2grow.org/event/digital-doors-ai-for-small-businesses/
LOCATION:VIRTUAL
ORGANIZER;CN="HOPE2Women":MAILTO:hello@hope2women.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241112T110000
DTEND;TZID=America/New_York:20241112T130000
DTSTAMP:20260403T185613
CREATED:20241104T192323Z
LAST-MODIFIED:20241104T192323Z
UID:1035-1731409200-1731416400@biz2grow.org
SUMMARY:The Right Price: a Step-by-Step Guide to COGS and Pricing
DESCRIPTION:Not having a good understanding of the economics of your business can lead you down the path to financial ruin. In a business that sells goods\, understanding how COGS are recorded can help set your price and profitability\, lead to better tax reporting\, and determine if you are indeed profitable. COGS is also applied to service businesses\, and our expert will explain how. \nIn this Ask the Expert session\, we walk through what COGS should (and should not) include\, how to make adjustments and use the formula as a key indicator of business financial health. Being in business is about the numbers\, so if you are a business owner and you don’t understand your numbers\, you must attend this session. Sign up now! \nTo Sign up for the Event: \n\nVisit hope2women.org/verizon\nCreate a free account\nSearch for this webinar under “events”\nRegister!
URL:https://biz2grow.org/event/the-right-price-a-step-by-step-guide-to-cogs-and-pricing/
LOCATION:VIRTUAL
END:VEVENT
END:VCALENDAR