Biz2Grow

Access to Capital 101
2025-03-04 17:00 - 18:30 (America/New_York)
Do you want to grow your business, but need funding (like a loan) to make it happen? Having access to funding is important when building or growing your business. In this live session, hear from a seasoned expert who will share options for capital, key considerations for raising capital, and what you need to do to be funding-ready. We will also discuss strategies for making your dollars stretch in the event that accessing capital is not in the cards. Sign up now!
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Ecommerce: The Fundamentals of Selling Online
2025-03-03 14:00 - 16:00
As we all know, the COVID-19 pandemic wreaked havoc on the small business community. Those that were able to grow online sales generally fared better than those that did not. Selling online creates an opportunity to reach more people and enables you to do business from anywhere with computer and internet access. While there are a lot of ecommerce platforms and tools, selecting the right one(s) and getting set up can feel overwhelming.
In this Ask the Expert session, we will provide an overview of the most widely used platforms, walk through the fundamentals of selling online, and discuss the path to profitability through ecommerce. Whether you are new to selling online or looking to expand your online sales, this session is a must. Sign up now!
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From Creating Personas to Using Them
2025-02-27 15:00 - 17:00
Our exploration of crafting personas and implementing them continues with The Brand Amplifiers! Learn how to transform raw data into detailed audience personas. This session covers how to segment your audience effectively and build personas that resonate and guide your marketing efforts.
In this Ask the Expert session, we will go over audience segmentation strategies, creating detailed and actionable personas, and how to leverage personas in marketing effectively. Sign up now!
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The Customer Journey: How to Inspire Customer Loyalty
2025-02-27 12:00 - 14:00
For all business owners, customers are central to your success. How does your business come across at each step, as your potential customer encounters your brand, communications, or products?
In this Ask the Expert session, learn how to enhance your customers’ journey from first impression, to first interaction, to loyal advocacy. Our expert will share practical strategies and tips to optimize every touchpoint, enhancing customer satisfaction to drive your business’ growth. Are you ready to refine your customer-centric approach and elevate your business to new heights? Sign up now!
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Ask an Accountant: Live Q&A on Small Business Taxes
2025-02-26 18:00 - 19:00
Filing taxes as a small business owner can feel overwhelming, but you don’t have to figure it out alone. Join Ramona Cedeno, CPA and CEO of FiBrick, for a live Q&A session where you’ll get expert answers to your biggest tax questions.
Learn how to maximize deductions, avoid common mistakes, and simplify your tax filing process. Whether you need guidance on bookkeeping, tax planning, or filing strategies, this is your opportunity to get trusted advice and save time.
Bring your questions and leave with clarity and confidence!
REGISTER HERE

Mindful CEO: Leading with Intention and Clarity
2025-02-24 14:00 - 15:30
Running a startup can feel like a constant whirlwind. This session focuses on
mindful entrepreneurship—how to lead your business with intention and resilience without burning out. Learn how to manage chaos with clarity, cultivate a growth mindset, and set boundaries to protect your energy while still scaling. We’ll explore actionable strategies to stay connected to your vision and lead your team and brand with purpose.
In this Ask the Expert session, attendees will cultivate a CEO mindset rooted in mindfulness, learn techniques to balance growth and wellness, get tools to stay connected to your vision in a fast-paced startup world, and learn steps to implement mindfulness into everyday leadership. Sign up now.
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Finding Profitable Customers
2025-02-18 11:00 - 13:00
This is an intermediate-level class and should be attended by those defined below.
In a consumer-driven market with less brand loyalty, how do businesses ensure that they are engaging with the customers most likely to deliver maximum profitability? Successful businesses work on building relationships with their audience and they are very clear on their target customer profile. In this session, you will learn how to identify your most valuable customers along with strategies to retain them.
We’ll discuss the importance of key metrics like customer acquisition costs, retention rates, churn, and lifetime value, and we’ll explore tools that you can use to track customer information and engagement. Stop wasting time with low-budget customers. Sign up now!
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Cybersecurity Unlocked: Protecting Your Business in the Digital World
2025-02-12 11:00 - 12:00
Join us for an in-depth webinar on small business cybersecurity. Explore the latest threats, including phishing, ransomware, and malware, and learn cost-effective strategies to protect your business. Understand the importance of security, hear real-world insights from a small business owner, and discover how Verizon’s solutions can safeguard your operations and reputation in today’s connected world.
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Keep the Doors Open: Break Even Points and Cash Flow
2025-02-11 13:00 - 15:00
Learn how to secure the financial health of your business! Explore key strategies and insights to understand your break-even points and optimize cash flow management. In this Ask the Expert session, learn how to navigate economic uncertainties, make informed financial decisions, and ensure the sustainability of your business. Join us for an expert presentation that will empower you to maintain a resilient and thriving enterprise. Sign up now!
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Wake Up Productive: How to Adopt the Habits of a Successful Business Owner
2025-02-06 11:00 - 13:00
This is an introductory-level session that provides a foundational overview of the topic.
If your days feel like a blur of distractions and busywork, it’s time to wake up productive! In this Ask the Expert session, we will share a Daily Success Routine framework used by 6- and 7-figure entrepreneurs to maximize their day. This workshop is all about adopting the habits that highly successful business owners use to manage their time and achieve consistent results.
If you constantly end the day feeling like nothing important got done or lack the structure to stay focused, this system will provide the clarity and direction you need to work smarter, not harder. Sign up now!
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Amazon Training: How to Start Selling in Amazon's Store
2025-02-05 13:00 - 14:00
Learn if you’re ready to sell on Amazon, learn how to list your products, explore different fulfillment options, discover strategies to grow your brand, and take advantage of Amazon’s resources and programs designed to support small businesses.
Click Here to Register

Understanding Your Numbers: How to Read Financial Report
2025-01-28 12:00 - 14:00
You have set up your business and started keeping the books. Now comes the fun part – interpreting the data! Your accounting software produces profit and loss statements, balance sheets, and cash flow reports. Do you know how they differ and what they show? Do you know how to use them to guide financial and other decisions for your business? In this Ask the Expert session, you will learn what reports are available to you, how to read and interpret them, and benefit from their wisdom. Sign up now!
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MWBEs: What Your Certification Can Do For You
2025-01-23 15:00 - 17:00, 2024-12-09 14:30 - 16:00
Could getting a government or corporate contract help take your business to the next level? If the answer is “YES!” then this is the session for you. While the process of getting certified as an MWBE (Minority/Woman Business Enterprise) may seem intimidating, being prepared and having the right information at your fingertips can streamline the process.
Through this virtual Ask the Expert session, we’ll discuss what it means to be contract ready and best practices to ensure successful contract performance. If you want to do business with the government or large corporations, this is the session for you. Sign up now!
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HOPE2Women Summit: Together With Visa
2025-01-23 | Visa Market Support Center at Mission Rock, 300 Toni Stone Crossing, San Francisco, CA, 94158, United States
Together with Visa, The HOPE2Women Summit is hosted in collaboration with the Association of Women’s Business Centers. Powered by the network of Women’s Business Centers across the United States, HOPE2Women creates additional pathways for women entrepreneurs to access customized learning opportunities, expert coaching, peer networks, and other targeted programs needed to successfully start and grow their businesses.
Join us for a day of content curated for women entrepreneurs! This will be a day filled with a host of dynamic speakers, networking opportunities, panel discussions, and resource-sharing. There is no cost to attend, but registration is required. Each ticket includes admission to all sessions and lunch. Register today to reserve your spot!
Date: January 23, 2025
Location: Visa Market Support Center at Mission Rock (300 Toni Stone Crossing, San Francisco, CA 94158)
Parking & Instructions: Attendees can expect to pay around $18 for nearby parking- locations and instructions to follow registration. Click here for more information.

Event Summary
Welcome and Introductions: Visa and AWBC leaders, including Corinne Goble and a Visa representative, will kick off the event with opening remarks and insights into small business empowerment.
Empowering Small Businesses: Insights from California State Treasurer Fiona Ma: California State Treasurer, The Hon. Fiona Ma will share perspectives on government priorities that support small business growth, focusing on valuable resources and policies.
Partnering with Financial Institutions: Financial experts will share insights on accessing capital effectively. Learn strategies for building strong relationships with financial institutions to support your business growth and sustainability. Panel discussion led by Visa’s Diane Olson, with insights from Deanna Blaise of Valley Strong Credit Union.
AI for Small Business Growth: Discover the essentials of AI technology and how it can unlock significant opportunities for small businesses, presented by industry experts Tom Costabile and Susan Ipri-Brown.
Visa’s II&S Technology Assets: A closing overview of Visa’s innovative II&S technology tools designed to support small businesses.
Lunch & Networking: Enjoy a hosted lunch at Mission Rock, offering time to connect with peers and expand your network.
Please Note: To ensure a smooth experience and benefit from the full agenda, we ask attendees to arrive on time and remain for the duration of the event.
Visa’s Digital Empowerment Program: Learn and experience how Visa is helping close the digital divide by providing equipment, access, and education to support small businesses and entrepreneurs to succeed in today’s digital economy.

Registration is required.
No cost to attend.
Photo ID is required to enter the event.

Accessibility Disclaimer:
HOPE2Women and Visa are committed to ensuring that all attendees have an accessible and enjoyable experience at the event. If you require accommodations or have any questions regarding accessibility, please reach out to hello@hope2women.org. We encourage attendees to contact us as early as possible to allow adequate time to make the necessary arrangements.

The Best Conversions: Email Marketing, Lead Magnets, and Landing Pages
2025-01-21 16:00 - 17:30
Did you know that email marketing, over any other digital marketing niche, converts more viewers into sales? That’s more than social media or advertising. If you are not building an email list of customers and fans, you are missing out on sales. Email marketing starts with a list that you own and control. Learn to build your list, segment it for best impact, craft compelling content, and measure campaign success.
We’ll also demystify lead magnets and landing pages, showing you how to drive website traffic, grow your email list, and skyrocket those sales leads. Join us for a concise yet comprehensive exploration of email marketing best practices and strategies.
Whether you’re a seasoned marketer or just starting, this session has something for you! Don’t miss out – sign up now and unlock the full potential of your digital strategy!
To Sign up for the Event:
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Identifying Customer Objections to Perfect your Sales Pitch
2025-01-21 13:00 - 15:00
Are you worried that you’re not selling as much or as well as you could? You are not
alone. Many entrepreneurs know they have a wonderful product or service offering, but they lack confidence in persuading others to buy it, and they fear rejection. But this, like many skills, can be improved with knowledge and honed with practice. You can develop your sales craft! You don’t want to miss this!
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Digital Marketing 101: How to Reach Customers Online
2025-01-16 14:00 - 16:00
Are you clueless about SEO? Does content marketing seem overwhelming? With 4.5 billion internet users out there, it’s clear that reaching people online makes sense because that’s where people are. But the “how” is what keeps many small business owners scratching their heads. In this session, you will learn digital marketing basics including what SEO is and how it works, how to select the channels that make sense for your business, and the essential tools that you need to reach your audience online.
We’ll discuss how to measure the effectiveness of your digital marketing so that you stay on track toward your sales goals. In this fast moving digital first world, don’t let your business get left behind. Sign up now!
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5 Ways to Starve Imposter Syndrome as an Entrepreneur
2025-01-13 12:00 - 14:00
In this Ask the Expert session, delve into the intricate dynamics of Imposter Syndrome, exploring both its origins and potential remedies for small business owners. Let’s unravel the crucial elements that either nourish or starve this debilitating phenomenon. Discover the power of self-talk and its profound impact on one’s sense of identity and worth, as well as the pivotal role of clarity in defining personal and professional boundaries.
We will learn to identify and leverage individual strengths and how to craft a compelling narrative that communicates value to others about the entrepreneur and the business! Embark on a journey of self-discovery and empowerment, armed with insights to combat Imposter Syndrome and reclaim confidence in your abilities and contributions.
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Charge What You Are Worth: The Art of Accurate Pricing
2025-01-09 17:00 - 19:00
One of the biggest challenges early-stage entrepreneurs face is confidently pricing their products or services to reflect their true value. This workshop will guide you through the mindset and strategy needed to set profitable prices that align with the worth of your work, and will give you tools to build a pricing structure that reflects your business growth. In this Ask the Expert session, you’ll learn the proven formula for determining the true value of your products or services!
We’ll also cover how to shift from pricing based on competition to pricing based on value and understanding cost structure and profitability analysis. If you are already charging too low, we’ll also cover how to raise your prices without losing clients or customers. Sign up now!
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Create a Content Plan
2025-01-07 12:00 - 14:00
As a small business owner, creating the right content is fundamental to the success of your business. In this Ask the Expert session, learn essential strategies for developing compelling content that resonates with your audience, maximizes your resources, and boosts your online presence. Whether it’s your website, product descriptions, social media, or blog, this session is sure to provide you with practical insights to plan your business’ content and enhance your sales effectively.
Ready to take the first step towards unlocking the full potential of your content strategy? Sign up now!
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Business Plan Bootcamp
2024-12-17 14:00 - 16:00
The process of thinking about and crafting your business plan provides clarity and a “north star” for your business, while also demonstrating a solid understanding and vision for the operating model.
Your business plan helps prioritize what is important, critical tasks, as well as a timeline. With growth, the business plan offers a common understanding of the vision to new team members, potential investors, financial institutions, etc.
After spending close to two decades building businesses with the banking industry, Cate Luzio founded Luminary. She wrote a business plan in a week and launched 8 months later. Cate will be hosting this Business Plan Boot Camp, breaking down each point and the basis for eight essential elements founders should include in a business plan, and why they matter.
To Sign up for the Event:
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Understanding Your Numbers: How to Read Financial Reports
2024-12-10 15:00 - 17:00
You have set up your business and started keeping the books. Now comes the fun part – interpreting the data! Your accounting software produces profit and loss statements, balance sheets, and cash flow reports. Do you know how they differ and what they show? Do you know how to use them to guide financial and other decisions for your business?
In this Ask the Expert session, you will learn what reports are available to you, how to read and interpret them, and benefit from their wisdom! Sign up now!
To Sign up for the Event:
-Visit hope2women.org/verizon
-Create a free account
-Search for this webinar under “events”
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Common Social Media Mistakes
2024-12-05 11:00 - 12:30
You may be actively marketing your business using social media, but are you getting the results you want? Are you making the most of your social media activity? In this Ask the Expert session, we’ll discuss the most common social media mistakes that will prevent you from growing an engaged audience and strengthening your online presence. We will share strategies for using social media to effectively market your business.
If you are a newbie when it comes to using social media for your business, this session is for you. Don’t miss this opportunity to take your social media to the next level. Sign up now!
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Digital Doors: Accounting 101 for Small Business
2024-12-03 18:00 - 19:00
Basics of bookkeeping, financial statements, and tax preparation.
Partners: Ramona Cedeno & FiBrick

Setting Up Accounting Software
2024-12-02 11:00 - 13:00
This is an introductory-level session that provides a foundational overview of the topic.
While you may not find data entry and bookkeeping thrilling, it is a necessary part of operating a healthy business. Knowing and understanding your numbers is critical to making savvy business decisions that grow your business.
Accounting software can be easy to set up and maintain, once you understand the fundamentals of bookkeeping. Our expert will show you WHY accounting software is set up the way it is, give you tips to stay out of hot water with your taxes, and a lot more. Sign up now!
To Sign up for the Event:
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Finding Profitable Customers
2024-11-26 11:00 - 13:00
In a consumer-driven market with less brand loyalty, how do businesses ensure that they are engaging with the customers most likely to deliver maximum profitability? Successful businesses work on building relationships with their audience and they are very clear on their target customer profile. In this session, you will learn how to identify your most valuable customers along with strategies to retain them.
We’ll discuss the importance of key metrics like customer acquisition costs, retention rates, churn, and lifetime value, and we’ll explore tools that you can use to track customer information and engagement. Stop wasting time with low-budget customers. Sign up now!
To Sign up for the Event:

Visit hope2women.org/verizon
Create a free account
Search for this webinar under “events”
Register!

Create a Business Plan That Gets Results
2024-11-18 14:30 - 16:30
Unlock the secrets to crafting a business plan that truly works for your small business at this exclusive Ask the Expert session. Join fellow business owners in gaining insights from our experts as we delve into essential strategies and actionable steps to create a roadmap for success. This session will assist you in embarking on the journey towards achieving your business goals with confidence and clarity. Sign up now!
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AI Essentials: Three Game-Changing Applications to Boost Your Business
2024-11-13 12:00 - 13:00
Embark on your AI journey with this essential guide to integrating artificial intelligence into your business strategy. In this webinar, you’ll explore three key AI applications that can revolutionize the way you operate, from automating processes to enhancing customer experiences.
Whether you’re new to AI or looking to expand your knowledge, this session will provide practical insights and actionable steps to harness AI’s potential and drive your business forward. Start leveraging AI today to gain a competitive edge.
To Sign up for the Event:

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Digital Doors: AI for Small Businesses
2024-11-12 18:00 - 19:00
Covers the basics of Artificial Intelligence, the most popular and useful AI platforms for small business owners today, practical examples/use cases, and the difference between free tools and fee-based tools.
Partners: Mastercard Global Marketing & Create Labs
