Biz2Grow

Business Plan Bootcamp
2024-12-17 14:00 - 16:00 (America/New_York)
The process of thinking about and crafting your business plan provides clarity and a “north star” for your business, while also demonstrating a solid understanding and vision for the operating model.
Your business plan helps prioritize what is important, critical tasks, as well as a timeline. With growth, the business plan offers a common understanding of the vision to new team members, potential investors, financial institutions, etc.
After spending close to two decades building businesses with the banking industry, Cate Luzio founded Luminary. She wrote a business plan in a week and launched 8 months later. Cate will be hosting this Business Plan Boot Camp, breaking down each point and the basis for eight essential elements founders should include in a business plan, and why they matter.
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Understanding Your Numbers: How to Read Financial Reports
2024-12-10 15:00 - 17:00
You have set up your business and started keeping the books. Now comes the fun part – interpreting the data! Your accounting software produces profit and loss statements, balance sheets, and cash flow reports. Do you know how they differ and what they show? Do you know how to use them to guide financial and other decisions for your business?
In this Ask the Expert session, you will learn what reports are available to you, how to read and interpret them, and benefit from their wisdom! Sign up now!
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MWBEs: What Your Certification Can Do For You
2024-12-09 14:30 - 16:00
Could getting a government or corporate contract help take your business to the next level? If the answer is “YES!” then this is the session for you. While the process of getting certified as an MWBE (Minority/Woman Business Enterprise) may seem intimidating, being prepared and having the right information at your fingertips can streamline the process.
Through this virtual Ask the Expert session, we’ll discuss what it means to be contract ready and best practices to ensure successful contract performance. If you want to do business with the government or large corporations, this is the session for you. Sign up now!
To Sign up for the Event:
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Common Social Media Mistakes
2024-12-05 11:00 - 12:30
You may be actively marketing your business using social media, but are you getting the results you want? Are you making the most of your social media activity? In this Ask the Expert session, we’ll discuss the most common social media mistakes that will prevent you from growing an engaged audience and strengthening your online presence. We will share strategies for using social media to effectively market your business.
If you are a newbie when it comes to using social media for your business, this session is for you. Don’t miss this opportunity to take your social media to the next level. Sign up now!
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Digital Doors: Accounting 101 for Small Business
2024-12-03 18:00 - 19:00
Basics of bookkeeping, financial statements, and tax preparation.
Partners: Ramona Cedeno & FiBrick

Setting Up Accounting Software
2024-12-02 11:00 - 13:00
This is an introductory-level session that provides a foundational overview of the topic.
While you may not find data entry and bookkeeping thrilling, it is a necessary part of operating a healthy business. Knowing and understanding your numbers is critical to making savvy business decisions that grow your business.
Accounting software can be easy to set up and maintain, once you understand the fundamentals of bookkeeping. Our expert will show you WHY accounting software is set up the way it is, give you tips to stay out of hot water with your taxes, and a lot more. Sign up now!
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Finding Profitable Customers
2024-11-26 11:00 - 13:00
In a consumer-driven market with less brand loyalty, how do businesses ensure that they are engaging with the customers most likely to deliver maximum profitability? Successful businesses work on building relationships with their audience and they are very clear on their target customer profile. In this session, you will learn how to identify your most valuable customers along with strategies to retain them.
We’ll discuss the importance of key metrics like customer acquisition costs, retention rates, churn, and lifetime value, and we’ll explore tools that you can use to track customer information and engagement. Stop wasting time with low-budget customers. Sign up now!
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Create a Business Plan That Gets Results
2024-11-18 14:30 - 16:30
Unlock the secrets to crafting a business plan that truly works for your small business at this exclusive Ask the Expert session. Join fellow business owners in gaining insights from our experts as we delve into essential strategies and actionable steps to create a roadmap for success. This session will assist you in embarking on the journey towards achieving your business goals with confidence and clarity. Sign up now!
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AI Essentials: Three Game-Changing Applications to Boost Your Business
2024-11-13 12:00 - 13:00
Embark on your AI journey with this essential guide to integrating artificial intelligence into your business strategy. In this webinar, you’ll explore three key AI applications that can revolutionize the way you operate, from automating processes to enhancing customer experiences.
Whether you’re new to AI or looking to expand your knowledge, this session will provide practical insights and actionable steps to harness AI’s potential and drive your business forward. Start leveraging AI today to gain a competitive edge.
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Digital Doors: AI for Small Businesses
2024-11-12 18:00 - 19:00
Covers the basics of Artificial Intelligence, the most popular and useful AI platforms for small business owners today, practical examples/use cases, and the difference between free tools and fee-based tools.
Partners: Mastercard Global Marketing & Create Labs

The Right Price: a Step-by-Step Guide to COGS and Pricing
2024-11-12 11:00 - 13:00
Not having a good understanding of the economics of your business can lead you down the path to financial ruin. In a business that sells goods, understanding how COGS are recorded can help set your price and profitability, lead to better tax reporting, and determine if you are indeed profitable. COGS is also applied to service businesses, and our expert will explain how.
In this Ask the Expert session, we walk through what COGS should (and should not) include, how to make adjustments and use the formula as a key indicator of business financial health. Being in business is about the numbers, so if you are a business owner and you don’t understand your numbers, you must attend this session. Sign up now!
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Writing Compelling Content
2024-11-11 11:00 - 13:00
Unleash the power of words to enhance your marketing and drive customer engagement. Everyone needs product and service descriptions on their website! And what about blog posts, social media copy, and advertisements? What are the right words to catch the eye of customers or clients?
In this Ask the Expert session, learn valuable strategies and insights to help craft impactful and compelling content that resonates with your audience. This session will provide practical tips to elevate your brand’s messaging and drive results. Don’t miss this chance to enhance your writing skills and leave a lasting impression on your customers. Sign up now!
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Ecommerce: the fundamentals of selling online
2024-11-07 11:00 - 13:00
As we all know, the COVID-19 pandemic wreaked havoc on the small business community. Those that were able to grow online sales generally fared better than those that did not. Selling online creates an opportunity to reach more people and enables you to do business from anywhere with computer and internet access. While there are a lot of e-commerce platforms and tools, selecting the right one(s) and getting set up can feel overwhelming. In this Ask the Expert session, we will provide an overview of the most widely used platforms, walk through the fundamentals of selling online, and discuss the path to profitability through e-commerce.
Whether you are new to selling online or looking to expand your online sales, this session is a must. Sign up now!
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Connect with Customers: Authenticity Leads to Sales
2024-11-05 11:00 - 13:00
Discover the power of authentic connection to drive sales in this Ask the Expert session. Alongside our expert, you will delve into the art of establishing genuine relationships with customers, focusing on the shift from transactional to relational interactions.
Gain valuable insights into understanding and meeting customer needs, fostering loyalty, and driving sales through authentic engagement. Don’t miss this opportunity to transform your approach and propel your business forward – sign up now!
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Comprende tus números
2024-11-04 14:30 - 16:30
Ya estableciste tu negocio y has comenzado a llevar los libros contables. ¡Ahora llega la parte divertida: interpretar los datos! Los software de contabilidad producen los estados de pérdidas y ganancias, balances generales y reportes de flujo de fondos. ¿Sabe cómo se diferencian y qué reflejan? ¿Sabe cómo utilizarlos para orientar sus decisiones financieras y otras decisiones importantes para su negocio? En esta sesión de “Pregúntale al Experto”, aprenderás qué informes están disponibles para ti, cómo leer e interpretarlos, ¡y cómo beneficiarte de su sabiduría! ¡Regístrese ahora!
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Strategic Networking: Unlocking Doors to New Opportunities
2024-10-30 12:00 - 13:00
Elevate your professional connections with a strategic approach to networking. This webinar will teach you how to build meaningful relationships that can open doors to new opportunities in your career or business. Learn techniques to identify and engage with key influencers, create lasting impressions, and leverage your network to achieve your goals.
Whether you’re seeking new clients, partners, or career advancements, this session will provide you with the tools to network with purpose and unlock your full potential.
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Identifying and Addressing Customer Objections
2024-10-29 14:30 - 16:30
This is an intermediate-level class and should be attended by those defined below.
Are you worried that you’re not selling as much or as well as you could? You are not alone.
Many entrepreneurs know they have a wonderful product or service offering, but they lack confidence in persuading others to buy it, and they fear rejection. But this, like many skills, can be improved with knowledge and honed with practice. You can develop your sales craft! You don’t want to miss this!
To Sign up for the Event:

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Register!

To get the most out of this session, users should have:

Your existing sales pitches
Business sales data to refer to
Common objections your customers pose after a pitch
After taking this session, we recommend “Perfecting Your Sales Conversions” and “Maximizing Profit per Customer”

Financial Wellness for Entrepreneurs
2024-10-29 11:00 - 13:00
Many small business owners finance their passions by bootstrapping and using personal credit. How do you get out of the tight cash flow cycle that you are in?
Let our expert in financial wellness start you on the path to liquidity and financial health. How well do you understand your money – how it arrives, how it departs, and how it can best serve you? How do you strategize your spending? Learn how everyday decisions can impact your business for the months to come.
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Streamline Your Site: Usability
2024-10-28 14:00 - 16:00
Have you just built your website?
Or has it been years since you updated yours?
Are you looking to drive more traffic, or are you having trouble converting visitors into paying customers?
If you answered “yes” to any of these questions, this session is for you! During this session, you will work with an expert to gain an understanding of strategies for getting more people to see and engage with your website. You will explore ways to improve your site’s pages and navigation and attract more visitors to your website.
To Sign up for the Event:

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Who should register:

Business owners looking to improve their website.
Business owners who want to better understand the key elements of a strong website, so that they can improve theirs.
Business owners who want to ensure their sites have all the pages needed for their particular business
Business owners who are struggling to convert website hits to sales

This is a high-value session with a digital marketing professional, offered to you at no cost!

Digital Doors: Digital Marketing Tips for the Holidays
2024-10-22 18:00 - 19:00
Set your business up for success to maximize your online sales during this holiday season.
Partners: Jacqui Jones & One Degree

Pitch Perfect: Crafting Your Capital Quest
2024-10-22 11:00 - 12:30
Getting ready for an important pitch or presentation? In this Ask the Expert session, small business owners will learn how to create compelling presentation decks that attract investors, showcase the business, and secure funding. This session covers the essential elements of an effective pitch, including clearly defining your business model, market opportunities, competitive landscape, and financial projections.
Participants will receive guidance on how to tell a compelling story that highlights their unique value proposition and potential for growth. The class will also provide tips on designing visually appealing slides, structuring the presentation for maximum impact, and confidently delivering the pitch.
By the end of the session, entrepreneurs will be ready to create their own polished pitch deck and know the skills needed to confidently present their business to potential investors. Sign up now!
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Growing Your Profit Margins
2024-10-15 11:00 - 13:00
In this Ask the Expert session, entrepreneurs will learn practical strategies to increase their profitability and achieve sustainable growth as a result. This course dives into key financial principles such as cost management, pricing strategies, and revenue optimization. Participants will explore ways to upsell product, streamline operations, reduce expenses, and improve efficiency without compromising quality. Techniques for maximizing sales through effective marketing and customer relationship management will also be discussed. By the end of the session, small business owners will have a toolkit of actionable insights and best practices to enhance their profit margins and ensure long-term financial health. Sign up now!
To get the most out of this session, users should have:

Figures for the average sale, total transactions, and COGS
Avatars/Personas for your customers

To sign up for the event:

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Do It Yourself Public Relations
2024-10-14 11:00 - 12:30
In this Ask the Expert session, entrepreneurs will learn the essential skills to effectively manage their own public relations and build a strong, positive reputation in their communities. This webinar and expert Q&A will cover key PR strategies such as crafting compelling press releases, developing media contacts, and leveraging social media to amplify your message.
Participants will gain insights into identifying and targeting the right media outlets, pitching stories that resonate, and managing media relations. Our expert will also explore how to handle crisis communication and turn challenges into opportunities.
By the end of the session, small business owners will have the tools and confidence to take control of their PR efforts, enhancing their visibility and credibility in the market. Sign up now!
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What Goes Into a Marketing Plan?
2024-10-08 11:00 - 12:30
Want to boost your visibility and attract new customers? This session is tailored just for you! Join an expert and a small team of peers to explore the essential components of a successful marketing plan. You’ll learn which marketing strategies are best suited for your business and which to avoid, how to effectively communicate your business story, identify your potential customers and discover where to find them, and determine where to focus your marketing efforts. Your expert will guide you through a straightforward, question-and-answer framework to help you create a clear, actionable marketing plan by the end of the session.
To Sign up for the Event:

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Register!

Who Should Register:

Business owners who want to better understand all aspects of marketing
Business owners developing a comprehensive marketing plan including target demographics, advertising, social media, and more
Business owners who are or will be seeking capital
Business owners who are struggling to be profitable

How to Prepare:

To get the most of this session, make a list of your past advertising efforts and results, social media accounts, email and newsletter efforts, and google analytics for your website, if you have them. Don’t worry if you don’t have anything to start. Your expert will talk through the model and get you started.
Login from a laptop or desktop is preferred.
Sign on 15 minutes before the start time.
If you arrive more than 10 minutes after the start time, you may not be able to participate in the session.

Brand Strategy for Startups
2024-10-07 14:30 - 16:00
Just getting started with your business and not sure how to speak about your mission? How do you position yourself in the marketplace if you are new to the game? How does your website, packaging, written content, and collateral all reflect you, your values, and your mission? In this Ask the Expert session, our expert will address the unique needs of businesses in their first chapter and how to create a cohesive brand strategy that sets you up for success. Sign up now!
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STEP Into Exporting: State Trade Expansion Program (STEP) Grants For International Business Growth
2024-10-02 13:00 - 14:00
Join our panelists for a discussion and Q&A about how to grow your exports, sales, brand, and business internationally.

Learn how the U.S. Small Business Administration (SBA) continues to help small to mid-sized business owners and entrepreneurs reach their international business objectives (resources, programs and grants available).

Hear from digital experts on the power of Website Localization and International Online marketing strategies in establishing a digital footprint in your chosen international target markets.

Unpack Ecommerce Digital Landscapes with strategies and trends for Search Engines, Social Media marketing, regulations, reporting and analytics.

SAVE YOUR SEAT

Social Media Marketing
2024-09-24 16:00 - 17:00
This is an introductory session where you’ll meet one-on-one with an expert to gain insights and feedback about your social media strategy.
How To Sign Up:

Visit hope2women.org/verizon
Sign up for a FREE account
Search ‘social media marketing’ under events
Register and attend the live event!

More About This Free Training:
We offer two levels of support to small business owners who attend this session: setting up channels from scratch or reviewing your current content and strategy. Business owners looking to get started will join a small classroom with an expert. Business owners ready for a review will work with an expert to review their content and receive feedback on: optimizing when and what you post, converting followers into customers, and creating a social media strategy that drives more engagement.
In either session, you’ll discuss how to select the right social media channels, how to target your audience properly, the posting frequency that makes the most sense for your business, and how to create the type of content that resonates with your audience. Sign up now!

Who should register:

Business owners who have active social media channels to review
Business owners getting started in social media marketing
Business owners who want to better understand how their existing social media channels can work for their business
Business owners who are struggling to convert using social media tools
Business owners who need to find more potential customers online

Digital Doors: Building wealth in the Hispanic community
2024-09-24
How can we collectively and effectively support the fastest-growing segment of entrepreneurs in the U.S.? Hear from our experts in financial health, investing, and capital access for Hispanic business owners.
Partners: Ascendus, SUMA Wealth, and Finhabits

Digital Doors: Working with Big Retail
2024-08-20 18:00 - 19:00
Vendor qualification process, accelerator application, line reviews, capacity expectations, and partnership insights.
Partner: Target

Small Business, Big Impact: What “Made in America” means for your small business
2024-08-14 14:00 - 15:00
Small businesses play a critical role in the recent resurgence in U.S. manufacturing. The federal government has supported this with “Made in America” policies that are reshoring critical industries, strengthening major supply chains and rebuilding America’s industrial base.
Join Small Business Majority and the U.S. Small Business Administration (SBA) to learn about opportunities available to small manufacturers and other businesses in critical industries as part of Investing in America laws—including the Bipartisan Infrastructure Law, CHIPS and Science Act, and the Inflation Reduction Act. This webinar will include a walk-through of online federal and state resources within the SBA’s new Small Business Resource Hub.

This webinar is part of the “Small Business, Big Impact” series hosted by Small Business Majority with guests from the SBA to help small business owners learn about new resources.
