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DTSTART;TZID=America/New_York:20241014T110000
DTEND;TZID=America/New_York:20241014T123000
DTSTAMP:20260403T165418
CREATED:20241002T205227Z
LAST-MODIFIED:20241002T205227Z
UID:889-1728903600-1728909000@biz2grow.org
SUMMARY:Do It Yourself Public Relations
DESCRIPTION:In this Ask the Expert session\, entrepreneurs will learn the essential skills to effectively manage their own public relations and build a strong\, positive reputation in their communities. This webinar and expert Q&A will cover key PR strategies such as crafting compelling press releases\, developing media contacts\, and leveraging social media to amplify your message. \nParticipants will gain insights into identifying and targeting the right media outlets\, pitching stories that resonate\, and managing media relations. Our expert will also explore how to handle crisis communication and turn challenges into opportunities. \nBy the end of the session\, small business owners will have the tools and confidence to take control of their PR efforts\, enhancing their visibility and credibility in the market. Sign up now! \nTo sign up for the event: \n\nVisit hope2women.org/verizon\nCreate a free account\nSearch for this webinar under “events”\nRegister!
URL:https://biz2grow.org/event/do-it-yourself-public-relations/
LOCATION:VIRTUAL
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241008T110000
DTEND;TZID=America/New_York:20241008T123000
DTSTAMP:20260403T165418
CREATED:20241001T230350Z
LAST-MODIFIED:20241001T230959Z
UID:874-1728385200-1728390600@biz2grow.org
SUMMARY:What Goes Into a Marketing Plan?
DESCRIPTION:Want to boost your visibility and attract new customers? This session is tailored just for you! Join an expert and a small team of peers to explore the essential components of a successful marketing plan. You’ll learn which marketing strategies are best suited for your business and which to avoid\, how to effectively communicate your business story\, identify your potential customers and discover where to find them\, and determine where to focus your marketing efforts. Your expert will guide you through a straightforward\, question-and-answer framework to help you create a clear\, actionable marketing plan by the end of the session. \nTo Sign up for the Event: \n\nVisit hope2women.org/verizon\nCreate a free account\nSearch for this webinar under “events”\nRegister!\n\nWho Should Register: \n\nBusiness owners who want to better understand all aspects of marketing\nBusiness owners developing a comprehensive marketing plan including target demographics\, advertising\, social media\, and more\nBusiness owners who are or will be seeking capital\nBusiness owners who are struggling to be profitable\n\nHow to Prepare: \n\nTo get the most of this session\, make a list of your past advertising efforts and results\, social media accounts\, email and newsletter efforts\, and google analytics for your website\, if you have them. Don’t worry if you don’t have anything to start. Your expert will talk through the model and get you started.\nLogin from a laptop or desktop is preferred.\nSign on 15 minutes before the start time.\nIf you arrive more than 10 minutes after the start time\, you may not be able to participate in the session.
URL:https://biz2grow.org/event/what-goes-into-a-marketing-plan/
LOCATION:VIRTUAL
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241007T143000
DTEND;TZID=America/New_York:20241007T160000
DTSTAMP:20260403T165418
CREATED:20241001T225803Z
LAST-MODIFIED:20241001T230528Z
UID:871-1728311400-1728316800@biz2grow.org
SUMMARY:Brand Strategy for Startups
DESCRIPTION:Just getting started with your business and not sure how to speak about your mission? How do you position yourself in the marketplace if you are new to the game? How does your website\, packaging\, written content\, and collateral all reflect you\, your values\, and your mission? In this Ask the Expert session\, our expert will address the unique needs of businesses in their first chapter and how to create a cohesive brand strategy that sets you up for success. Sign up now! \nTo sign up for the event: \n\nVisit hope2women.org/verizon\nCreate a free account\nSearch for this webinar under “events”\nRegister!
URL:https://biz2grow.org/event/brand-strategy-for-startups/
LOCATION:VIRTUAL
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241002T130000
DTEND;TZID=America/New_York:20241002T140000
DTSTAMP:20260403T165418
CREATED:20240926T135303Z
LAST-MODIFIED:20240926T135424Z
UID:832-1727874000-1727877600@biz2grow.org
SUMMARY:STEP Into Exporting: State Trade Expansion Program (STEP) Grants For International Business Growth
DESCRIPTION:Join our panelists for a discussion and Q&A about how to grow your exports\, sales\, brand\, and business internationally. \n\nLearn how the U.S. Small Business Administration (SBA) continues to help small to mid-sized business owners and entrepreneurs reach their international business objectives (resources\, programs and grants available).\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nHear from digital experts on the power of Website Localization and International Online marketing strategies in establishing a digital footprint in your chosen international target markets.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nUnpack Ecommerce Digital Landscapes with strategies and trends for Search Engines\, Social Media marketing\, regulations\, reporting and analytics.\n\nSAVE YOUR SEAT
URL:https://biz2grow.org/event/step-into-exporting-step-grants/
LOCATION:VIRTUAL
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240924T160000
DTEND;TZID=America/New_York:20240924T170000
DTSTAMP:20260403T165418
CREATED:20240919T201408Z
LAST-MODIFIED:20240919T201953Z
UID:817-1727193600-1727197200@biz2grow.org
SUMMARY:Social Media Marketing
DESCRIPTION:This is an introductory session where you’ll meet one-on-one with an expert to gain insights and feedback about your social media strategy. \nHow To Sign Up: \n\nVisit hope2women.org/verizon\nSign up for a FREE account\nSearch ‘social media marketing’ under events\nRegister and attend the live event!\n\nMore About This Free Training: \nWe offer two levels of support to small business owners who attend this session: setting up channels from scratch or reviewing your current content and strategy. Business owners looking to get started will join a small classroom with an expert. Business owners ready for a review will work with an expert to review their content and receive feedback on: optimizing when and what you post\, converting followers into customers\, and creating a social media strategy that drives more engagement. \nIn either session\, you’ll discuss how to select the right social media channels\, how to target your audience properly\, the posting frequency that makes the most sense for your business\, and how to create the type of content that resonates with your audience. Sign up now! \n \nWho should register: \n\nBusiness owners who have active social media channels to review\nBusiness owners getting started in social media marketing\nBusiness owners who want to better understand how their existing social media channels can work for their business\nBusiness owners who are struggling to convert using social media tools\nBusiness owners who need to find more potential customers online
URL:https://biz2grow.org/event/social-media-marketing/
LOCATION:VIRTUAL
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240924
DTEND;VALUE=DATE:20240925
DTSTAMP:20260403T165418
CREATED:20240722T184759Z
LAST-MODIFIED:20240722T185206Z
UID:642-1727136000-1727222399@biz2grow.org
SUMMARY:Digital Doors: Building wealth in the Hispanic community
DESCRIPTION:How can we collectively and effectively support the fastest-growing segment of entrepreneurs in the U.S.? Hear from our experts in financial health\, investing\, and capital access for Hispanic business owners. \nPartners: Ascendus\, SUMA Wealth\, and Finhabits
URL:https://biz2grow.org/event/building-wealth-in-the-hispanic-community/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240820T180000
DTEND;TZID=America/New_York:20240820T190000
DTSTAMP:20260403T165418
CREATED:20240722T184608Z
LAST-MODIFIED:20240722T185303Z
UID:641-1724176800-1724180400@biz2grow.org
SUMMARY:Digital Doors: Working with Big Retail
DESCRIPTION:Vendor qualification process\, accelerator application\, line reviews\, capacity expectations\, and partnership insights. \nPartner: Target
URL:https://biz2grow.org/event/working-with-big-retail/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240814T140000
DTEND;TZID=America/New_York:20240814T150000
DTSTAMP:20260403T165418
CREATED:20240731T164926Z
LAST-MODIFIED:20240731T164926Z
UID:660-1723644000-1723647600@biz2grow.org
SUMMARY:Small Business\, Big Impact: What “Made in America” means for your small business
DESCRIPTION:Small businesses play a critical role in the recent resurgence in U.S. manufacturing. The federal government has supported this with “Made in America” policies that are reshoring critical industries\, strengthening major supply chains and rebuilding America’s industrial base. \nJoin Small Business Majority and the U.S. Small Business Administration (SBA) to learn about opportunities available to small manufacturers and other businesses in critical industries as part of Investing in America laws—including the Bipartisan Infrastructure Law\, CHIPS and Science Act\, and the Inflation Reduction Act. This webinar will include a walk-through of online federal and state resources within the SBA’s new Small Business Resource Hub. \n\nThis webinar is part of the “Small Business\, Big Impact” series hosted by Small Business Majority with guests from the SBA to help small business owners learn about new resources.
URL:https://biz2grow.org/event/small-business-big-impact-what-made-in-america-means-for-your-small-business/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240801T180000
DTEND;TZID=America/New_York:20240801T193000
DTSTAMP:20260403T165418
CREATED:20240725T150933Z
LAST-MODIFIED:20240725T150933Z
UID:650-1722535200-1722540600@biz2grow.org
SUMMARY:Building a Marketing Plan
DESCRIPTION:This is an introductory session that provides expert insights and feedback about your Marketing Plan. \nIf you want to increase visibility or reach more new customers\, this session is for you! During this session\, you will work with an expert and a small team of peers to draft or update your one-year marketing plan. Learn how to better communicate the story of your business\, who your potential customers are (and where to find them)\, and where to focus your marketing efforts. Your expert will walk you through a simple\, question-and-answer guide to building a concise\, actionable marketing plan. \nPreparation: To get the most of this session\, make a list of your past advertising efforts and results\, social media accounts\, email and newsletter efforts\, and google analytics for your website\, if you have them. Don’t worry if you don’t have anything to start. Your expert will talk through the model and get you started. \nWho should register: \nBusiness owners who want to better understand all aspects of marketing \nBusiness owners developing a comprehensive marketing plan including target demographics\, advertising\, social media\, and more \nBusiness owners who are or will be seeking capital \nBusiness owners who are struggling to be profitable \nNote: Login from a laptop or desktop is preferred. Sign on 15 minutes before the start time. If you arrive more than 10 minutes after the start time\, you may not be able to participate in the session. \n  \nHow to Register:\nClick the link below\nRegister/Sign-in\nAccess upcoming classes and explore resources by topic
URL:https://biz2grow.org/event/building-a-marketing-plan/
LOCATION:VIRTUAL
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240730T180000
DTEND;TZID=America/New_York:20240730T190000
DTSTAMP:20260403T165418
CREATED:20240719T171651Z
LAST-MODIFIED:20240722T185402Z
UID:639-1722362400-1722366000@biz2grow.org
SUMMARY:Digital Doors: Export Strategies
DESCRIPTION:Join us for a webinar featuring Peter Tierney\, an international trade specialist with the U.S. Commercial Service. Peter will share insights on identifying the best export markets\, conducting due diligence\, leveraging e-commerce\, ensuring payment\, navigating U.S. export regulations\, and protecting your intellectual property. \nYou’ll also hear from Kamari Alexander\, owner of The Black Cake Company\, who will share her journey of growing her business internationally\, the challenges she faced\, and the strategies that led to her success. \nThis webinar is perfect for small business owners looking to expand globally. Don’t miss it! \nPartners: U.S. Commercial Services & The Black Cake Company
URL:https://biz2grow.org/event/export-strategies/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240723T170000
DTEND;TZID=America/New_York:20240723T190000
DTSTAMP:20260403T165418
CREATED:20240710T183837Z
LAST-MODIFIED:20240723T185332Z
UID:625-1721754000-1721761200@biz2grow.org
SUMMARY:Exceptional Customer Service
DESCRIPTION:In order to provide excellent customer service\, you must go beyond meeting your customers’ basic needs. Supporting customers in a timely and pleasant manner is not enough. If you want your customers to be more than satisfied with your products and services\, you have to go above and beyond their expectations. In this Ask the Expert session\, our expert will demonstrate how to offer “white glove” service to customers\, regardless of whether they buy goods or services. Sign up now! \nWith Takisha Bromell of Girl Friday \nTakisha is the founder and CEO of GirlFriday Business Solutions. She is a coach\, speaker\, capacity builder\, and scalability partner. She loves creating systems\, organizing processes\, and fostering a culture of collaboration with her clients. She has years of experience helping business owners develop their greatest assets – their team members! \nWith an MBA in Project Management\, she has put her expertise and organizational skills to work for many businesses and truly understands the value of implementing systems and best practices for leaders to thrive. \nHow to Register:\nClick the link below\nRegister/Sign-in\nAccess upcoming classes and explore resources by topic
URL:https://biz2grow.org/event/exceptional-customer-service/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240723T143000
DTEND;TZID=America/New_York:20240723T160000
DTSTAMP:20260403T165418
CREATED:20240710T183544Z
LAST-MODIFIED:20240723T185411Z
UID:623-1721745000-1721750400@biz2grow.org
SUMMARY:Scalability with Automations
DESCRIPTION:When scaling a small business\, many entrepreneurs wish that they could clone themselves. There is simply not enough time in the day to accomplish the mundane- never mind the visionary goals you have for your business! In this Ask the Expert session\, we will unlock the potential of scaling your businesses through strategic automations. Participants will be led on a journey of innovation\, and efficiency. Our expert will guide you through the intricate landscape of business scaling\, emphasizing the pivotal role of automation in fostering growth\, delegating\, and cost cutting. Stop wasting your time away from entrepreneurial creativity – delegate repeated processes to software and reclaim your time. Sign up now! \nTo get the most out of this session\, users should have: \nA functioning website with Google Analytics installed \nOther digital assets\, such as Google My Business\, a CRM in use\, or Social Media profiles for business \nWith Carla Erskin of Bossingly \nCarla Erskin is the founder of Bossingly® Automation Solutions. Bossingly® provides marketing automation\, consulting\, and coaching to women-owned small businesses. \nThe goal at Bossingly is to challenge entrepreneurs to organize their businesses\, reclaim their time\, and increase profit using simple automated sales funnels and marketing strategies driven by her Simplify Your Funnel ™ Framework. \nA Dallas Texas native\, Carla earned her Master’s of Business Administration from Texas Woman’s University. Carla is a Certified Email Marketer\, a Certified Keap Partner\, a strategist\, an international speaker\, and a consultant. Her clients understand that she is committed to helping entrepreneurs create successful businesses that promote a balanced lifestyle. \nNote: Log in 15 minutes before the webinar time to be ready for an on-time start. Presentation recordings will not be shared so be prepared to take notes. \nHow to Register:\nClick the link below\nRegister/Sign-in\nAccess upcoming classes and explore resources by topic
URL:https://biz2grow.org/event/scalability-with-automations/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240722T120000
DTEND;TZID=America/New_York:20240722T140000
DTSTAMP:20260403T165418
CREATED:20240710T183320Z
LAST-MODIFIED:20240717T144142Z
UID:621-1721649600-1721656800@biz2grow.org
SUMMARY:Plan\, Build\, and Launch Your App
DESCRIPTION:Join us for this “Ask the Expert” session\, tailored for small business owners aiming to develop their own app. Learn essential strategies from ideation to launch as our seasoned expert shares insights\, best practices\, and tools to navigate the app development journey. Gain clarity\, overcome challenges\, and plan for success in this dynamic event designed to enhance your entrepreneurial goals. Reserve your spot now and take the next step towards realizing your app aspirations. Don’t miss out—secure your place today! \nTo get the most out of this session\, users should have: \nA functioning website with Google Analytics installed \nSocial media pages for their business \nThe need for a stand-alone app for sales or delivering a service \nWith Ari Krzyzek of Chykalophia \nAri Krzyzek is the CEO and Head of Strategy at Chykalophia (read: see-ka-lo-fia)\, a woman minority-owned web & creative agency. She helps women-led brands in B2B tech transform their website into platforms that drive business growth. She is co-author of the Best Selling book in web design\, Made to Sell: Creating Websites that Convert. She serves as a branding\, UX consultant\, and professional peer in support of fellow female entrepreneurs through the #1 ranked private business incubator in the world\, 1871 Chicago and Chicago’s global healthcare startup incubator\, MATTER. She’s the co-host of Halo Femtech Podcast\, a podcast that honors disruptive innovators and change-makers advancing women’s health. \nFurthermore\, she helps women in tech and design break into the industry and succeed in it by mentoring them for personal branding\, career advancement\, and entrepreneurship as a board member for Coleman Entrepreneurship Center at DePaul University and through Chicago Innovation. \nNote: Log in 15 minutes before the webinar time to be ready for an on-time start. Presentation recordings will not be shared so be prepared to take notes.
URL:https://biz2grow.org/event/plan-build-and-launch-your-app/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240716T183000
DTEND;TZID=America/New_York:20240716T203000
DTSTAMP:20260403T165418
CREATED:20240710T184301Z
LAST-MODIFIED:20240710T184301Z
UID:627-1721154600-1721161800@biz2grow.org
SUMMARY:Identifying Customer Objections
DESCRIPTION:Are you worried that you’re not selling as much or as well as you could? You are not alone. Many entrepreneurs know they have a wonderful product or service offering\, but they lack confidence in persuading others to buy it\, and they fear rejection. But this\, like many skills\, can be improved with knowledge and honed with practice. You can develop your sales craft! You don’t want to miss this! \nTo get the most out of this session\, users should have: \n\nYour existing sales pitches\nBusiness sales data to refer to\nCommon objections your customers pose after a pitch\n\nWith Karen Baldeschwieler of Zenagos \nDr. Baldeschwieler is a proven entrepreneur and intrapreneur\, having founded or co-founded 7 stand-alone companies and launched 6 new business lines inside large education organizations. She served on the executive teams of two venture- and private equity-funded edtech start-ups\, each of which raised more than $70MM. She planned the launch of Kaplan’s first online education programs and launched an online university that grew to over $800MM in revenue and is now part of Purdue University. As subject area expert\, she sold multiple 8-figure deals to major universities\, but is most proud of having built her own small businesses from inception to profitability. Dr. Baldeschwieler holds a BA from Harvard\, an MA from UC Irvine\, an MBA from Harvard Business School\, and a PhD in Education from Capella University. Her books and articles about education and career development include Newsweek’s “College without the Campus” and Professionalism\, a textbook on career success.
URL:https://biz2grow.org/event/identifying-customer-objections/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240715T133000
DTEND;TZID=America/New_York:20240715T150000
DTSTAMP:20260403T165418
CREATED:20240710T183016Z
LAST-MODIFIED:20240710T183016Z
UID:620-1721050200-1721055600@biz2grow.org
SUMMARY:Supporting Your Sales Team with Content
DESCRIPTION:You know the importance of content creation\, but do you know how to generate that content specifically to support your sales team? Join us for this Ask the Expert to gain insights on how to support your sales team through strategic content creation and distribution. Learn about equipping your team with the tools they need to craft compelling content\, ultimately boosting your business’ sales. Don’t miss this opportunity to revolutionize your sales strategy! Sign up now. \nWith Christie Bayer-Sanchez of Hello Bare Marketing \nChristie resides in the Sunshine State and brings a touch of humanity back to marketing\, helping entrepreneurs and small business owners align their vision for business and life with actionable flow. Christie believes anything is possible with the right tools and mindset\, no matter your age\, status\, or experience.
URL:https://biz2grow.org/event/supporting-your-sales-team-with-content/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240711T140000
DTEND;TZID=America/New_York:20240711T150000
DTSTAMP:20260403T165418
CREATED:20240617T193222Z
LAST-MODIFIED:20240617T193222Z
UID:442-1720706400-1720710000@biz2grow.org
SUMMARY:Peer Learning
DESCRIPTION:Community Connects are opportunities to meet with other like-minded small business owners. These peer learning events allow you to make connections in your community\, industry or to branch out and meet new peers facing the same challenges and triumphs as you. \nJoin your peers on for the next Community Connect Event. Designed to authentically connect you with your peers. \nRegister now to ensure your spot. \n  \nDate: July 11 \nTime: 2 PM ET
URL:https://biz2grow.org/event/peer-learning/
LOCATION:VIRTUAL
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240710T140000
DTEND;TZID=America/New_York:20240710T150000
DTSTAMP:20260403T165418
CREATED:20240617T192516Z
LAST-MODIFIED:20240617T192516Z
UID:441-1720620000-1720623600@biz2grow.org
SUMMARY:Mobile Security Unlocked: Protecting Your Business in the Digital World
DESCRIPTION:Join us for an in-depth webinar on mobile cybersecurity\, where we’ll explore the latest threats in mobile phishing\, mobile device management\, wireless security\, and more. Learn how to safeguard your devices and data and equip yourself with the knowledge to protect your business. You will also learn about product solutions and services Verizon offers to keep your business safe in an increasingly connected world. \nMeet this event’s expert: Richard Stein \nRich is a Senior Security Product Partner dedicated to Verizon small business customers nationally. He has over 18 years of experience in the Wireless and Cybersecurity fields and has been a contributor to a number of Verizon publications on cybersecurity. Prior to his time in technology\, he worked for a number of microenterprises\, including a time operating his own business. More recently\, Rich has been the Board President for a nonprofit educational institution and is very active in his community. He holds a Bachelor’s Degree in Philosophy from Seton Hall University and currently resides in Ohio with his wife Julia and their 4 children.
URL:https://biz2grow.org/event/mobile-security-unlocked-protecting-your-business-in-the-digital-world/
LOCATION:VIRTUAL
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240708T133000
DTEND;TZID=America/New_York:20240708T153000
DTSTAMP:20260403T165418
CREATED:20240617T191725Z
LAST-MODIFIED:20240617T194115Z
UID:439-1720445400-1720452600@biz2grow.org
SUMMARY:Measure and Maximize ROI
DESCRIPTION:This is an intermediate-level class and should be attended by those defined below. \nHow do you know the big ticket items for your business are good investments? ROI (return on investment) is a metric that applies to advertising\, increases in staffing\, big purchases like equipment\, research and development\, and so much more. In this Ask the Expert session\, we’ll hear from an Expert how to calculate whether that next step is a winner or not. You don’t want to miss this! \nCoach Nic is a performance coach\, instructor\, and inspirational speaker for small businesses and business professionals. His company\, COACH NIC DC\, is based in the historic Eastern Market corridor of Washington D.C. He has a passion for improving the performance results of entrepreneurs and the people that they employ. \nTo get the most out of this session\, users should have: \nA functioning website with Google Analytics installed \nSocial media pages for their business. \nAccounting software in use for their business. \n  \nDate: July 8 \nTime: 1:30 PM ET
URL:https://biz2grow.org/event/measure-and-maximize-roi/
LOCATION:VIRTUAL
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240701T113000
DTEND;TZID=America/New_York:20240701T133000
DTSTAMP:20260403T165418
CREATED:20240617T190817Z
LAST-MODIFIED:20240617T194101Z
UID:438-1719833400-1719840600@biz2grow.org
SUMMARY:E-commerce: The Fundamentals of Selling Online
DESCRIPTION:As we all know\, the COVID-19 pandemic wreaked havoc on the small business community. Those that were able to grow online sales generally fared better than those that did not. Selling online creates an opportunity to reach more people and enables you to do business from anywhere with computer and internet access. While there are a lot of e-commerce platforms and tools\, selecting the right one(s) and getting set up can feel overwhelming. In this Ask the Expert session\, we will provide an overview of the most widely used platforms\, walk through the fundamentals of selling online\, and discuss the path to profitability through e-commerce. Whether you are new to selling online or looking to expand your online sales\, this session is a must. Sign up now! \n  \nDate: July 1 \nTime: 11:30 AM ET
URL:https://biz2grow.org/event/e-commerce-the-fundamentals-of-selling-online/
LOCATION:VIRTUAL
ATTACH;FMTTYPE=image/jpeg:https://biz2grow.org/wp-content/uploads/2022/09/iStock-1263972319-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240627T120000
DTEND;TZID=America/New_York:20240627T140000
DTSTAMP:20260403T165418
CREATED:20240617T184732Z
LAST-MODIFIED:20240617T184830Z
UID:436-1719489600-1719496800@biz2grow.org
SUMMARY:Digital Marketing 101
DESCRIPTION:Are you clueless about SEO? Does content marketing seem overwhelming? With 4.5 billion internet users out there\, it’s clear that reaching people online makes sense because that’s where people are. But the “how” is what keeps many small business owners scratching their heads. In this session\, you will learn digital marketing basics including what SEO is and how it works\, how to select the channels that make sense for your business\, and the essential tools that you need to reach your audience online. We’ll discuss how to measure the effectiveness of your digital marketing so that you stay on track toward your sales goals. In this fast moving digital first world\, don’t let your business get left behind. Sign up now! \n  \nMaisha Walker is the President of multiple-award-winning digital marketing agency Message Medium. She helps successful brands leverage digital to acquire new customers\, build\, implement and maintain a cohesive digital strategy and achieve aggressive growth. She has been in the industry for more than 25 years. She predates Google in the industry by 2 years and Facebook by 8 years. \n  \nDate: June 27 \nTime: 12 PM ET
URL:https://biz2grow.org/event/digital-marketing-101/
LOCATION:VIRTUAL
ATTACH;FMTTYPE=image/png:https://biz2grow.org/wp-content/uploads/2024/06/image8.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240613T113000
DTEND;TZID=America/New_York:20240613T130000
DTSTAMP:20260403T165418
CREATED:20240529T190954Z
LAST-MODIFIED:20240529T190954Z
UID:428-1718278200-1718283600@biz2grow.org
SUMMARY:Connect with Customers: Authenticity Leads to Sales
DESCRIPTION:Discover the power of authentic connection to drive sales in this Ask the Expert session. Alongside our expert\, you will delve into the art of establishing genuine relationships with customers\, focusing on the shift from transactional to relational interactions. Gain valuable insights into understanding and meeting customer needs\, fostering loyalty\, and driving sales through authentic engagement. Don’t miss this opportunity to transform your approach and propel your business forward – sign up now! \n  \nWho should register: \nThis is an intermediate level class and should be attended by those defined above. \n  \nTo access this course: \n\nCreate a free account on Verizon Small Business Digital Ready\nOnce logged in\, search events for ‘Connect with Customers: Authenticity Leads to Sales.’\n\n  \nPreparation: \nTo get the most out of this session\, users should have: \nA business website \nA customer or client email list \nNote: Log in 15 minutes before the webinar time to be ready for an on-time start. Presentation recordings will not be shared so be prepared to take notes.   \n  \nDate: June 13\, 2024 \nTime: 11:30 – 1:00 p.m. ET
URL:https://biz2grow.org/event/connect-with-customers-authenticity-leads-to-sales/
LOCATION:VIRTUAL
ATTACH;FMTTYPE=image/png:https://biz2grow.org/wp-content/uploads/2023/02/Basic-Financial-Awareness.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240612T180000
DTEND;TZID=America/New_York:20240612T190000
DTSTAMP:20260403T165418
CREATED:20240607T143100Z
LAST-MODIFIED:20240607T143100Z
UID:431-1718215200-1718218800@biz2grow.org
SUMMARY:Digital Doors Overview and Digital Presence 101
DESCRIPTION:As a small business owner\, having strong digital assets – from website design to payment systems – can be a game-changer for driving traffic and sales. In this webinar\, Colleen Galvin from Mastercard will provide an overview of Mastercard’s Digital Doors program\, which provides education\, tools and resources to help small businesses thrive online. Martin Guererro from Block (Square) will share ways for small business owners to maximize their online presence. This session covers website design and branding\, online payment infrastructure\, best practices for product photography and website content\, and social media strategies. Martin will also share what questions entrepreneurs should be asking to inform a digital strategy and metrics to measure success. \n  \nRegister here: https://events.zoom.us/ev/AkNpVLiXxdP9ivP2jpj0BGKFpuZAn1dCT1FuGXIezT5ZE0Mxhsri~Akhm7J5sQvmrBmAg7y_KyWoTM2Whs-gMOUmsZ0Khz68keXe7fxM7idEvFw?utm_medium=organic&utm_source=webinar&utm_campaign=ahcnm&utm_content=digitaldoors \nWe would greatly appreciate your attendance\, and your support in raising awareness among your small business network.
URL:https://biz2grow.org/event/digital-doors-overview-and-digital-presence-101/
LOCATION:VIRTUAL
ATTACH;FMTTYPE=image/jpeg:https://biz2grow.org/wp-content/uploads/2024/06/Digital-Doors-Overview.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240612T140000
DTEND;TZID=America/New_York:20240612T150000
DTSTAMP:20260403T165418
CREATED:20240528T182754Z
LAST-MODIFIED:20240528T182834Z
UID:417-1718200800-1718204400@biz2grow.org
SUMMARY:Selling to Colombia: Insights & Resources for Women-Owned Businesses
DESCRIPTION:Join SBA and Colombian American SBA Women Business Center counselor Martha Jimenez for a FREE virtual training on “Selling to Colombia: Insights & Resources for Women-owned Businesses”\, on June 12\, 2024\, at 2:00 pm (ET).\n\n\nWhether you are preparing your market entry strategy or looking to expand\, register for this webinar to hear insights on opportunities in the Colombian market\, considerations for U.S. women-owned businesses on doing business in Colombia and information on programs and services available from both the U.S. Small Business Administration (SBA) and the U.S. Department of Commerce to support you.\n\n\nClick Here to Register.\nNo cost to attend.
URL:https://biz2grow.org/event/selling-to-colombia-insights-resources-for-women-owned-businesses/
LOCATION:VIRTUAL
ATTACH;FMTTYPE=image/png:https://biz2grow.org/wp-content/uploads/2024/05/image-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240612T120000
DTEND;TZID=America/New_York:20240612T140000
DTSTAMP:20260403T165418
CREATED:20240529T190331Z
LAST-MODIFIED:20240529T190331Z
UID:427-1718193600-1718200800@biz2grow.org
SUMMARY:Business Plan Bootcamp
DESCRIPTION:The process of thinking about and crafting your business plan provides clarity and a “north star” for your business\, while also demonstrating a solid understanding and vision for the operating model. Your business plan helps prioritize what is important\, critical tasks\, as well as a timeline. With growth\, the business plan offers a common understanding of the vision to new team members\, potential investors\, financial institutions\, etc. After spending close to two decades building businesses with the banking industry\, Cate Luzio founded Luminary. She wrote a business plan in a week and launched 8 months later. Cate will be hosting this Business Plan Boot Camp\, breaking down each point and the basis for eight essential elements founders should include in a business plan\, and why they matter. \n  \nTo access this course: \n\nCreate a free account on Verizon Small Business Digital Ready\nOnce logged in\, search events for ‘Business Plan Bootcamp.’\n\n  \nPreparation: \nNote: Log in 15 minutes before the webinar time to be ready for an on-time start. Presentation recordings will not be shared so be prepared to take notes.  \n  \n*If you are unable to attend\, you must unenroll at least 48 hours before the event date. If you no-show\, the system will not allow you to sign up again. \n  \nDate: June 12\, 2024 \nTime: 12:00 p.m. ET
URL:https://biz2grow.org/event/business-plan-bootcamp/
LOCATION:VIRTUAL
ATTACH;FMTTYPE=image/png:https://biz2grow.org/wp-content/uploads/2023/02/Get-Beyond-Break-Even_-From-Knowing-Numbers-to-Making-Money.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240611T120000
DTEND;TZID=America/New_York:20240611T133000
DTSTAMP:20260403T165418
CREATED:20240529T185332Z
LAST-MODIFIED:20240529T185332Z
UID:426-1718107200-1718112600@biz2grow.org
SUMMARY:Writing Compelling Content
DESCRIPTION:In this digital age\, business owners must be storytellers and story writers\, too. To engage prospects before they click away\, you must communicate clearly and descriptively on websites\, social media\, advertising\, and printed materials to compel readers to become customers and fans. We all know great writing when we see it\, but what are some of the speedbumps to creating compelling content? What are some of the common mistakes when we write about our businesses\, products\, and services? In this Ask the Expert session\, learn the best practices from a professional content creator. Sign up now! \n  \nTo access this course: \n\nCreate a free account on Verizon Small Business Digital Ready\nOnce logged in\, search events for ‘Writing Compelling Content.’\n\nPreparation: \n Log in 15 minutes before the webinar time to be ready for an on-time start. Presentation recordings will not be shared so be prepared to take notes.  \n  \nDate: June 11\, 2024 \nTime: 12:00 – 1:30 p.m. ET
URL:https://biz2grow.org/event/writing-compelling-content/
LOCATION:VIRTUAL
ATTACH;FMTTYPE=image/jpeg:https://biz2grow.org/wp-content/uploads/2022/09/GettyImages-1254459981_Warmer.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240606T130000
DTEND;TZID=America/New_York:20240606T140000
DTSTAMP:20260403T165418
CREATED:20240529T164842Z
LAST-MODIFIED:20240531T175151Z
UID:422-1717678800-1717682400@biz2grow.org
SUMMARY:Navigating the $10\,000 Digital Ready Grant Opportunity
DESCRIPTION:Join this session to learn about the Verizon Small Business Digital Ready (VSBDR) platform and best practices in applying for the $10\,000 grant opportunity! \n\nWe’ll walk you through: – How to register to access the FREE online learning platform – How to unlock the $10\,000 grant application – Best practices on how to submit your grant application on the platform \nThis grant cycle closes June 28! Don’t miss your opportunity to help grow your business. \nDate: June 6\, 2024\nTime: 1 p.m. ET / 10 a.m. PT \n\n\n\n\n\nClick here to register.
URL:https://biz2grow.org/event/navigating-the-10000-digital-ready-grant-opportunity-2/
LOCATION:VIRTUAL
ATTACH;FMTTYPE=image/png:https://biz2grow.org/wp-content/uploads/2024/05/HOPE2WOMEN-event-brite-1.png
ORGANIZER;CN="HOPE2Women":MAILTO:hello@hope2women.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240606T113000
DTEND;TZID=America/New_York:20240606T130000
DTSTAMP:20260403T165418
CREATED:20240529T173619Z
LAST-MODIFIED:20240529T173702Z
UID:425-1717673400-1717678800@biz2grow.org
SUMMARY:Social Media Questions\, Answered. Stories\, Posts\, Feeds\, Hashtags\, and More!
DESCRIPTION:Navigating the landscape of social media marketing is complex for any business. Which platform is right for your business? How many posts do you need to make each week? Should you really bother with hashtags\, reels\, and stories? In this Ask the Expert Session\, our expert will give you valuable insight into crafting engaging posts and stories\,  optimizing hashtags\, and elevating your feed. You will leave with actionable strategies to enhance your social media presence and drive business growth. Don’t miss this opportunity to unlock the potential of your business’ online presence. Sign up now. \n  \nWho should register: \n\nThis is an intermediate-level class and should be attended by those defined above.\n\n  \nTo access this course: \n\nCreate a free account on Verizon Small Business Digital Ready\nOnce logged in\, search events for ‘Social Media Questions\, Answered. Stories\, Posts\, Feeds\, Hashtags\, and More!’.\n\n  \nPreparation: \nTo get the most out of this session\, users should have: \nA business website \nSocial media channels for your business in place \n  \nNote: Log in 15 minutes before the webinar time to be ready for an on-time start. Presentation recordings will not be shared so be prepared to take notes. \n  \nDate: June 6\, 2024 \nTime: 11:30 – 1:00 p.m. ET
URL:https://biz2grow.org/event/social-media-questions-answered-stories-posts-feeds-hashtags-and-more/
LOCATION:VIRTUAL
ATTACH;FMTTYPE=image/jpeg:https://biz2grow.org/wp-content/uploads/2023/02/shutterstock_437021746-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240605T180000
DTEND;TZID=America/New_York:20240605T190000
DTSTAMP:20260403T165418
CREATED:20240528T183600Z
LAST-MODIFIED:20240528T183600Z
UID:419-1717610400-1717614000@biz2grow.org
SUMMARY:Pitch Practice
DESCRIPTION:Have you created a 10 minute presentation for investors? Are you looking for seasoned experts to review your pitch and give honest feedback BEFORE you make your big ask? In this group session\, we will give you 10 minutes to pitch with your deck and give you feedback that you will need to make your presentation perfect. \n  \nTo access this course: \n\nCreate a free account on Verizon Small Business Digital Ready\nOnce logged in\, search events for ‘Pitch Practice’.\n\n  \nPreparation: \nTo get the most out of this session\, bring your pitch deck\, talking points\, and best game face. \n  \nWho should register: \n\nBusiness owners that are getting ready to pitch for capital.\nBusiness owners who want to refine an elevator pitch for networking purposes.\nNote: Login from a laptop or desktop is preferred; sign on 15-minutes before the start time\n\n  \nDate: June 5\, 2024 \nTime: 6:00 – 7:00 p.m. ET
URL:https://biz2grow.org/event/pitch-practice/
LOCATION:VIRTUAL
ATTACH;FMTTYPE=image/jpeg:https://biz2grow.org/wp-content/uploads/2023/02/iStock-1182668675-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240604T120000
DTEND;TZID=America/New_York:20240604T140000
DTSTAMP:20260403T165418
CREATED:20240529T172649Z
LAST-MODIFIED:20240529T173731Z
UID:424-1717502400-1717509600@biz2grow.org
SUMMARY:Local Resources to Grow Your Business
DESCRIPTION:There’s a little-known secret in your town – hidden within universities\, libraries\, trade associations\, and many other local groups\, teams are ready to help you grow your business with special resources\, guidance\, and programs. Learn what these local resources typically have to offer\, how to find them in your area\, and how to get started. In this Ask the Expert session\, hear from a small business expert who has worked with local groups\, schools\, and associations to create lasting\, impactful partnerships. Sign up now! \n  \nTo access this course: \n\nCreate a free account on Verizon Small Business Digital Ready\nOnce logged in\, search events for ‘Local Resources to Grow Your Business’.\n\n  \nPreparation: \nLog in 15 minutes before the webinar time to be ready for an on-time start. Presentation recordings will not be shared so be prepared to take notes. \n  \nDate: June 4\, 2024 \nTime: 12:00 – 2:00 p.m. ET
URL:https://biz2grow.org/event/local-resources-to-grow-your-business/
LOCATION:VIRTUAL
ATTACH;FMTTYPE=image/jpeg:https://biz2grow.org/wp-content/uploads/2023/02/shutterstock_314862113-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240523T140000
DTEND;TZID=America/New_York:20240523T150000
DTSTAMP:20260403T165418
CREATED:20240515T221337Z
LAST-MODIFIED:20240515T221523Z
UID:411-1716472800-1716476400@biz2grow.org
SUMMARY:Attract and Retain Employees with Affordable Benefits
DESCRIPTION:Attract and Retain Employees with Affordable Benefits: Innovations and Opportunities\nThis webinar is the fifth in a series of dialogues about job quality with small employers. The webinar series combines the Department of Commerce’s Job Quality Toolkit with the Public Private Strategies Institute’s research\, insights and business owner engagement. This session will focus on benefits\, including innovative solutions for small employers. \n  \nTime: 2 p.m. ET / 11 a.m. PT \nDate: Thursday\, May 23\, 2024 \n  \nClick here to register
URL:https://biz2grow.org/event/attract-and-retain-employees-with-affordable-benefits/
LOCATION:VIRTUAL
ATTACH;FMTTYPE=image/jpeg:https://biz2grow.org/wp-content/uploads/2024/05/Attract-and-Retain-Employees_1-scaled.jpg
END:VEVENT
END:VCALENDAR